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What's their secret? A powerful brand.
David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking books that have shaped how businesses build and grow their brands.
Now, in this fully revised second edition, Aaker brings his most impactful insights together into one masterclass.
Inside, you’ll discover:
The most practical and powerful branding concepts in use today
How to create and manage a winning brand portfolio
Proven ways to strengthen and leverage brand equity
The 5 B’s of branding: equity, relevance, image, loyalty, and portfolio
What every marketer must know for the digital era
The game-changing impact of AI on brand strategy
…and much more
If you want to disrupt your industry, build loyalty, and position your company as a market leader, this is the roadmap.
Engaging, insightful, and story-driven, Aaker on Branding, 2nd Edition is the definitive guide to building a brand that endures.
Get your copy today-and start creating the brand future you want.
What's their secret? A powerful brand.
David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking books that have shaped how businesses build and grow their brands.
Now, in this fully revised second edition, Aaker brings his most impactful insights together into one masterclass.
Inside, you’ll discover:
The most practical and powerful branding concepts in use today
How to create and manage a winning brand portfolio
Proven ways to strengthen and leverage brand equity
The 5 B’s of branding: equity, relevance, image, loyalty, and portfolio
What every marketer must know for the digital era
The game-changing impact of AI on brand strategy
…and much more
If you want to disrupt your industry, build loyalty, and position your company as a market leader, this is the roadmap.
Engaging, insightful, and story-driven, Aaker on Branding, 2nd Edition is the definitive guide to building a brand that endures.
Get your copy today-and start creating the brand future you want.
David Aaker—the Father of Modern Branding, according to Phil Kotler—has written nine books on brands and brand strategy. He developed several concepts, including the “Aaker” brand vision model, silver bullet brands, the brand relationship spectrum, signature social programs, and “must-have” defined subcategories. A member of the NYAMA Marketing Hall of Fame, his writings have been cited over 160,000 times, and his eighteen books have sold well over one million copies. He is vice-chair of Prophet and lives in Orinda, California.
| Erscheinungsjahr: | 2025 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781636986654 |
| ISBN-10: | 163698665X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Aaker, David |
| Hersteller: | Morgan James Publishing |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 17 mm |
| Von/Mit: | David Aaker |
| Erscheinungsdatum: | 06.05.2025 |
| Gewicht: | 0,462 kg |
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