Due to the rapid emergence of the development and use of Analytics and AI in organizations, this book focuses on these aspects related to digital transformation. We are in the midst of the GenAI craze, with prompt engineering, large language models, and AI ethics playing key roles. According to estimates, about 329 million terabytes of data are created each day [...] or approximately 120 zettabytes per year. With this overabundance of data, in all types of forms, the use of Analytics and AI are essential techniques to help organizations make sense of their digital transformation efforts. In this book volume, we are fortunate to have the contributions of leading individuals worldwide in various sectors, such as organization AI implementation, business management innovation and data gathering using artificial intelligence.