Stefania Masè: Art and Business | Taschenbuch

Cover: 9783030517717 | Art and Business | Perspectives on Art-based Management | Masè | Buch

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Sprache: Englisch

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Beschreibung

Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.

Über den Autor

Stefania Masè is Assistant Professor at IPAG Business School, France, where she teaches Marketing, Communication and International Business. She has a double Ph.D. from University of Macerata, Italy, and Lettres Sorbonne University, France. Her current research interests include art-based management, luxury goods, consumer behavior, and family business.

Zusammenfassung

Explores art-based management strategies from theoretical and practical perspectives

Includes short case studies supporting each research strand exploring art and business

Offers perspectives from in different industries, with a special focus on the luxury industry

Inhaltsverzeichnis

INTRODUCTION.- PART I: A Definition of Art & Business.- Art & Business.- Systematic Literature Review in the Field of Art & Business.- PART II: A Detailed Analysis of the Main Lines of Research in Art & Business.- Art & Business A Relational Model.- Art & Corporate Social Responsibility.- Art & Communication.- Art & Cross-Cultural Business.- Art & Cross-Cultural Business.- Art & Consumer Perception.- DISCUSSION & CONCLUSION.

Erscheinungsjahr:	2021
Fachbereich:	Management
Genre:	Recht , Sozialwissenschaften , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Reihe:	International Series in Advanced Management Studies
Inhalt:	ix 146 S. 1 s/w Illustr. 2 farbige Illustr. 146 p. 3 illus. 2 illus. in color.
ISBN-13:	9783030517717
ISBN-10:	3030517713
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Masè, Stefania
Hersteller:	Springer Palgrave Macmillan Springer International Publishing AG International Series in Advanced Management Studies
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	235 x 155 x 9 mm
Von/Mit:	Stefania Masè
Erscheinungsdatum:	30.08.2021
Gewicht:	0,248 kg