Nick Bennett is TACK's co-founder and chief customer officer, having over a decade of experience in B2B marketing. Based near Boston, he specializes in go-to-market strategies and champions a people-first approach to drive revenue growth.

Nick integrates the creator economy into B2B marketing, sharing insights as a creator and professional. He authors the People-First GTM Newsletter, providing weekly insights on modern buying behaviors and co-hosts the GTM News Desk podcast with Mark Kilens, discussing B2B trends and strategies. Through these platforms, he advocates for people-centric approaches in the B2B landscape.

• • Chapter - 00: Introduction
  • Chapter - 01: The History and Evolution of Influencer Marketing
  • Chapter - 02: Understanding the Landscape of Influencer Marketing
  • Chapter - 03: Legalities and Ethical Considerations
  • Chapter - 04: Using Social Listening for Your B2B Influencer Campaigns
  • Chapter - 05: Crafting Your Influencer Marketing Campaign
  • Chapter - 06: Tools of the Trade: Analysis, Measurement, and Content Creation
  • Chapter - 07: Forging Long-Term B2B Influencer Partnerships
  • Chapter - 08: International Influencer Marketing
  • Chapter - 09: Influencer Marketing on LinkedIn and Other B2B Networks
  • Chapter - 10: Amplifying Your Strategy
  • Chapter - 11: Multimedia platforms (Instagram and Snapchat)
  • Chapter - 12: Other platforms to consider
  • Chapter - 13: Crisis Management in Influencer Marketing
  • Chapter - 14: Getting Identified as an Influencer Yourself
  • Chapter - 15: Achieving Long-term Success as a Creator
  • Chapter - 16: Looking Forward: Future Trends in B2B Influencer Marketing