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Behavioral Science in the Wild helps practitioners understandhow to use insights from the behavioral sciences to create change in the real world.
Behavioral Science in the Wild helps practitioners understandhow to use insights from the behavioral sciences to create change in the real world.
Nina Mažar is a professor of marketing at Boston University Questrom School of Business and the co-founder of BEworks, a commercial consulting team dedicated to the application of behavioral economics to real-world challenges.
Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action at Rotman (BEAR) research centre.
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Reihe: | Behaviorally Informed Organizations |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9781487527518 |
| ISBN-10: | 1487527519 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Nina Mazar
Dilip Soman |
| Redaktion: |
Soman, Dilip
Mazar, Nina |
| Hersteller: |
University of Toronto Press
Behaviorally Informed Organizations |
| Verantwortliche Person für die EU: | Mare Nostrum Group B.V., Doelen 72, ?-4831 GR Breda, gpsr@mare-nostrum.co.uk |
| Maße: | 230 x 159 x 29 mm |
| Von/Mit: | Dilip Soman (u. a.) |
| Erscheinungsdatum: | 15.05.2022 |
| Gewicht: | 0,616 kg |
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