Valerie Geller is President of Geller Media International, a broadcast and podcast training and consulting company. Geller trains talent and works with top stations, individuals, broadcasters and podcasters and groups throughout the world, focusing on news, talk, information, and personality programming. She is a noted conference speaker and guest lecturer, teaching powerful storytelling techniques in both professional and academic settings. Geller's international client roster of more than 500 stations in forty-three countries includes the BBC in the UK, ABC in Australia, NPR in the USA and CBC in Canada. Podcast clients include [...] and Conde' Nast Digital and has worked with broadcast media organizations throughout the USA, Europe, Russia, Mexico, South America, the Middle East, Singapore, Malaysia and Africa.

Foreword by Perry Michael Simon

Introduction

Geller Media International's Quick Start Pages

Topics

Creating Powerful Communicators

Aircheck Criteria

Always Ask

Part I

CREATING CONTENT

1. Creating Powerful Content

2. Creating Powerful Podcasts

3. Are You A Generator or Reactor?

4. Personality & Morning Shows

5. Performance & Formatics

6. Finding & Developing Talent

7. Right Casting - Right Job?

8. Airchecking

9. Managing High Ego Talent

10. Avoiding Burnout

11. Show Prep

12. Producers -Facing the Blank Page

13 . Talk Shows

14. Call Screening

15 . Powerful Interview Techniques

16. Public Service Announcements

Part II

STORYTELLING & VOICE

17. Powerful Storytelling

18. Your Voice- Improving Your Instrument

Part III

CREATING POWERFUL NEWS

19. Creating Powerful News

20. In Case Of Emergency

21. Citizen Journalism

22. Traffic & Weather Together

23. Newswriting

24. News Anchoring

25 Multi-Version News

26. Integrating News & Talk

PART IV

ADD A PLATFORM

27. Adding Platforms - Audio, Video & Print

28. Social Media

29. Streaming & The Web

PART V

AI

30. AI - Artificial Intelligence

PART VI

MARKETING YOUR CONTENT

31. Promotion

32. Building Your Brand

PART VII

MAKING MONEY

33. Sales, Commercials & Sponsorships

34. Fundraising & Giving

PART VIII

UNDERSTANDING YOUR AUDIENCE

35 LifeStage Demographics

36. Research

37. Final Notes

Acknowledgements

Permissions

About the Author

Index