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> ?GARY HAMEL, AUTHOR OF THE FUTURE OF MANAGEMENT
> ?GARY HAMEL, AUTHOR OF THE FUTURE OF MANAGEMENT
> ?SIR MARTIN SORRELL, CEO, WPP
> ?WERNER GEISSLER, VICE CHAIRMAN, GLOBAL OPERATIONS, PROCTER & GAMBLE
> ?GERARD KLEISTERLEE, PRESIDENT AND CHIEF EXECUTIVE OFFICER, ROYAL PHILIPS ELECTRONICS
> ?PIUS BASCHERA, CHAIRMAN, HILTI AG
[...]
> ?GARY HAMEL, AUTHOR OF THE FUTURE OF MANAGEMENT
> ?GARY HAMEL, AUTHOR OF THE FUTURE OF MANAGEMENT
> ?SIR MARTIN SORRELL, CEO, WPP
> ?WERNER GEISSLER, VICE CHAIRMAN, GLOBAL OPERATIONS, PROCTER & GAMBLE
> ?GERARD KLEISTERLEE, PRESIDENT AND CHIEF EXECUTIVE OFFICER, ROYAL PHILIPS ELECTRONICS
> ?PIUS BASCHERA, CHAIRMAN, HILTI AG
[...]
Seán Meehan is the Martin Hilti Professor of Marketing and Change Management at IMD in Lausanne, Switzerland. Since joining IMD in 1997, he has directed both its MBA program and its Orchestrating Winning Performance open executive program, but his main focus has been on designing and delivering customized offerings for leading global companies such as Air France-KLM, Caterpillar, Hilti, Mastercard, Sandvik, Telefonica, and Toyota. His research is about understanding and addressing the challenges of becoming customer-focused. His early career was in client service and marketing roles at Arthur Andersen and Deloitte.
The authors' previous book, Simply Better: Winning and Keeping Customers by Delivering What Matters Most, won the American Marketing Association's 2005 Berry-AMA Book Prize and has been translated into seven other languages. Their research has also been published in the Harvard Business Review, MIT Sloan Management Review, and other leading management journals.
Preface vi
Acknowledgements ix
Chapter 1 What Every CEO Wants 1
Chapter 2 Your Promise to the Customer 19
Chapter 3 Delivering Today's Promise Better and Better Every Day 39
Chapter 4 Driving the Market by Relentlessly Improving the Promise 67
Chapter 5 Innovating Beyond the Familiar 93
Chapter 6 Opening Up: What Leaders Must Do 119
Postscript 145
End Notes 151
Index 167
About the Authors 174
| Erscheinungsjahr: | 2011 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | 184 S. |
| ISBN-13: | 9780470976319 |
| ISBN-10: | 0470976314 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Barwise, Patrick |
| Hersteller: | John Wiley & Sons |
| Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com |
| Maße: | 237 x 161 x 22 mm |
| Von/Mit: | Patrick Barwise |
| Erscheinungsdatum: | 11.03.2011 |
| Gewicht: | 0,421 kg |
Seán Meehan is the Martin Hilti Professor of Marketing and Change Management at IMD in Lausanne, Switzerland. Since joining IMD in 1997, he has directed both its MBA program and its Orchestrating Winning Performance open executive program, but his main focus has been on designing and delivering customized offerings for leading global companies such as Air France-KLM, Caterpillar, Hilti, Mastercard, Sandvik, Telefonica, and Toyota. His research is about understanding and addressing the challenges of becoming customer-focused. His early career was in client service and marketing roles at Arthur Andersen and Deloitte.
The authors' previous book, Simply Better: Winning and Keeping Customers by Delivering What Matters Most, won the American Marketing Association's 2005 Berry-AMA Book Prize and has been translated into seven other languages. Their research has also been published in the Harvard Business Review, MIT Sloan Management Review, and other leading management journals.
Preface vi
Acknowledgements ix
Chapter 1 What Every CEO Wants 1
Chapter 2 Your Promise to the Customer 19
Chapter 3 Delivering Today's Promise Better and Better Every Day 39
Chapter 4 Driving the Market by Relentlessly Improving the Promise 67
Chapter 5 Innovating Beyond the Familiar 93
Chapter 6 Opening Up: What Leaders Must Do 119
Postscript 145
End Notes 151
Index 167
About the Authors 174
| Erscheinungsjahr: | 2011 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | 184 S. |
| ISBN-13: | 9780470976319 |
| ISBN-10: | 0470976314 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Barwise, Patrick |
| Hersteller: | John Wiley & Sons |
| Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com |
| Maße: | 237 x 161 x 22 mm |
| Von/Mit: | Patrick Barwise |
| Erscheinungsdatum: | 11.03.2011 |
| Gewicht: | 0,421 kg |
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