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Cover: 9780123748928 | Beyond the Usability Lab | Bill Albert (u. a.) | Taschenbuch | 2010
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Beyond the Usability Lab
Conducting Large-Scale Online User Experience Studies
Taschenbuch von Bill Albert (u. a.)
Sprache: Englisch

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Beschreibung
Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more practitioners and market researchers are also looking to test large sample sizes to be able to compare data according to specific user populations and see how their experiences differ across user groups. But few professionals have experience in setting up these studies, analyzing the data, and presenting it in effective ways. Online usability testing offers the solution by allowing testers to elicit feedback simultaneously from thousands of users. Beyond the Usability Lab offers tried and tested methodologies for conducting online studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability testing, when its appropriate to use and not use, and will learn about the various types of online usability testing techniques.
Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more practitioners and market researchers are also looking to test large sample sizes to be able to compare data according to specific user populations and see how their experiences differ across user groups. But few professionals have experience in setting up these studies, analyzing the data, and presenting it in effective ways. Online usability testing offers the solution by allowing testers to elicit feedback simultaneously from thousands of users. Beyond the Usability Lab offers tried and tested methodologies for conducting online studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability testing, when its appropriate to use and not use, and will learn about the various types of online usability testing techniques.
Über den Autor
William (Bill) Albert is Senior Vice President and Global Head of Customer Development at Mach49, a growth incubator for global businesses. Prior to joining Mach49, Bill was Executive Director of the Bentley University User Experience Center (UXC) for almost 13 years. Also, he was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-Doctoral Researcher at Nissan Cambridge Basic Research. He has more than twenty years of experience in user experience research, design, and strategy. Bill has published and presented his research at more than 50 national and international conferences, and published in many peer-reviewed academic journals within the fields of User Experience, Usability, and Human-Computer Interaction. In 2010 he co-authored (with Tom Tullis and Donna Tedesco), "Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies,? published by Elsevier/Morgan Kauffman.
Inhaltsverzeichnis
1. Introduction to online usability methods2. Planning your study3. Designing your study4. Launching your study 5. Data preparation6. Data analysis and presentation7. Building your own online study 8. Online solutions9. Ten tips for a successful online study
Details
Erscheinungsjahr: 2010
Fachbereich: Geografie
Genre: Geowissenschaften, Importe
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
ISBN-13: 9780123748928
ISBN-10: 0123748925
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Albert, Bill
Tullis, Tom
Tedesco, Donna
Hersteller: Elsevier Science
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 232 x 191 x 25 mm
Von/Mit: Bill Albert (u. a.)
Erscheinungsdatum: 15.01.2010
Gewicht: 0,685 kg
Artikel-ID: 132586601
Über den Autor
William (Bill) Albert is Senior Vice President and Global Head of Customer Development at Mach49, a growth incubator for global businesses. Prior to joining Mach49, Bill was Executive Director of the Bentley University User Experience Center (UXC) for almost 13 years. Also, he was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-Doctoral Researcher at Nissan Cambridge Basic Research. He has more than twenty years of experience in user experience research, design, and strategy. Bill has published and presented his research at more than 50 national and international conferences, and published in many peer-reviewed academic journals within the fields of User Experience, Usability, and Human-Computer Interaction. In 2010 he co-authored (with Tom Tullis and Donna Tedesco), "Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies,? published by Elsevier/Morgan Kauffman.
Inhaltsverzeichnis
1. Introduction to online usability methods2. Planning your study3. Designing your study4. Launching your study 5. Data preparation6. Data analysis and presentation7. Building your own online study 8. Online solutions9. Ten tips for a successful online study
Details
Erscheinungsjahr: 2010
Fachbereich: Geografie
Genre: Geowissenschaften, Importe
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
ISBN-13: 9780123748928
ISBN-10: 0123748925
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Albert, Bill
Tullis, Tom
Tedesco, Donna
Hersteller: Elsevier Science
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 232 x 191 x 25 mm
Von/Mit: Bill Albert (u. a.)
Erscheinungsdatum: 15.01.2010
Gewicht: 0,685 kg
Artikel-ID: 132586601
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