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BERNARD MARR ? the 'Big Data Guru' ? is one of the world's most highly respected voices anywhere when it comes to data in business. In Big Data, you have access to techniques for converting raw information into real business results. Marr brings complex concepts down to earth, so you can use data the SMART way to transform everything you do.
Introduction: Welcome to a Smarter World 1
1 Smarter Business 9
2 S = Start With Strategy 23
3 M = Measure Metrics and Data 57
4 A = Apply Analytics 105
5 R = Report Results 155
6 T = Transform Business 199
Conclusion 231
About the Author 236
Acknowledgements 238
Index 239
| Erscheinungsjahr: | 2015 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Introduction: Welcome to a SmarterWorld 11 Smarter Business 92 S = STARTWITH STRATEGY 233 M = MEASURE METRICS AND DATA 574 A = APPLY ANALYTICS 1055 R = REPORT RESULTS 1556 T = TRANSFORM BUSINESS 199Conclusion 231About the Author 236Acknowledgements 238In |
| ISBN-13: | 9781118965832 |
| ISBN-10: | 1118965833 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Marr, Bernard |
| Hersteller: |
John Wiley & Sons
John Wiley & Sons Inc |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 216 x 140 x 14 mm |
| Von/Mit: | Bernard Marr |
| Erscheinungsdatum: | 30.01.2015 |
| Gewicht: | 0,33 kg |
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