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Biggart, N: Charismatic Capitalism
Taschenbuch von Nicole Woolsey Biggart
Sprache: Englisch

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Beschreibung
Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics--theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an [...] billion a year industry and provide a livelihood for more than 5 million workers, the vast majority of them women.
The first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.
Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics--theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an [...] billion a year industry and provide a livelihood for more than 5 million workers, the vast majority of them women.
The first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.
Details
Erscheinungsjahr: 1990
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780226047867
ISBN-10: 0226047865
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Biggart, Nicole Woolsey
Auflage: Revised
Hersteller: University of Chicago Press
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 214 x 147 x 18 mm
Von/Mit: Nicole Woolsey Biggart
Erscheinungsdatum: 15.03.1990
Gewicht: 0,277 kg
Artikel-ID: 131554161
Details
Erscheinungsjahr: 1990
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780226047867
ISBN-10: 0226047865
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Biggart, Nicole Woolsey
Auflage: Revised
Hersteller: University of Chicago Press
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 214 x 147 x 18 mm
Von/Mit: Nicole Woolsey Biggart
Erscheinungsdatum: 15.03.1990
Gewicht: 0,277 kg
Artikel-ID: 131554161
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