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Cover: 9788417084035 | Brand Addiction: Designing Identity for Fashion Stores. | Shaoqiang
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Brand Addiction: Designing Identity for Fashion Stores.
Buch von Wang Shaoqiang
Sprache: Englisch

48,25 €*

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Beschreibung
We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling- a consistent message, weaving meaning into every piece. Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, stationary, wrapping paper, bags, boxes or gifts, to the trademark colour, furniture, accessories such as hangers or curtains, and all sorts of decorative elements. All these components will contribute to nail a brand's Identity and will definitely ignite consumers' wish for belonging, and passion for purchasing. From start-up labels to well-known brands, and from clothing and shoe stores to jewellery and eye-wear shops, Brand Addiction features over 120 extraordinary projects that include fantastic ideas for branding and interior design: a great reference book for designers and store-owners.
We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling- a consistent message, weaving meaning into every piece. Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, stationary, wrapping paper, bags, boxes or gifts, to the trademark colour, furniture, accessories such as hangers or curtains, and all sorts of decorative elements. All these components will contribute to nail a brand's Identity and will definitely ignite consumers' wish for belonging, and passion for purchasing. From start-up labels to well-known brands, and from clothing and shoe stores to jewellery and eye-wear shops, Brand Addiction features over 120 extraordinary projects that include fantastic ideas for branding and interior design: a great reference book for designers and store-owners.
Über den Autor
Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualization and animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China's most prestigious design and illustration awards.
Details
Erscheinungsjahr: 2018
Genre: Importe, Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Buch
Inhalt: 240 S.
ISBN-13: 9788417084035
ISBN-10: 8417084037
Sprache: Englisch
Einband: Gebunden
Autor: Wang, Shaoqiang
Redaktion: Shaoqiang, Wang
Hersteller: Hoaki Books
HOAKI BOOKS S.L.
Verantwortliche Person für die EU: HOAKIBOOKS/ Flamant, Ausias March 124, E-08013 Barcelona, sales@hoaki.com
Maße: 292 x 215 x 27 mm
Von/Mit: Wang Shaoqiang
Erscheinungsdatum: 15.01.2018
Gewicht: 1,383 kg
Artikel-ID: 108989675
Über den Autor
Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualization and animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China's most prestigious design and illustration awards.
Details
Erscheinungsjahr: 2018
Genre: Importe, Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Buch
Inhalt: 240 S.
ISBN-13: 9788417084035
ISBN-10: 8417084037
Sprache: Englisch
Einband: Gebunden
Autor: Wang, Shaoqiang
Redaktion: Shaoqiang, Wang
Hersteller: Hoaki Books
HOAKI BOOKS S.L.
Verantwortliche Person für die EU: HOAKIBOOKS/ Flamant, Ausias March 124, E-08013 Barcelona, sales@hoaki.com
Maße: 292 x 215 x 27 mm
Von/Mit: Wang Shaoqiang
Erscheinungsdatum: 15.01.2018
Gewicht: 1,383 kg
Artikel-ID: 108989675
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