Brian Smith: Brand Therapy | Taschenbuch

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Sprache: Englisch

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Beschreibung

The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital.
Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.

Über den Autor

Professor Brian D Smith has worked in the life sciences sector for 40 years as research chemist, marketing leader, research academic and advisor to many leading pharma and medtech companies. He uniquely combines first-hand understanding of the industry with rigorous, world leading research. He is the author of over 300 publications, including The Future of Pharma and Darwin's Medicine.

Details

Erscheinungsjahr:	2018
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781788600057
ISBN-10:	1788600053
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Smith, Brian
Hersteller:	Practical Inspiration Publishing
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	203 x 203 x 14 mm
Von/Mit:	Brian Smith
Erscheinungsdatum:	25.01.2018
Gewicht:	0,548 kg