Katja Wenger: Branded Interactions

Cover: 9780500023709 | Branded Interactions | Marketing Through Design in the Digital Age

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Sprache: Englisch

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Beschreibung

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers.

This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. Packed with real-world examples from brands like Google, Amazon and Lego, as well as plenty of case studies, this book incorporates a wealth of design theory and diagrams to help build a solid framework for any project - incorporating brand strategy at every stage while remaining flexible to leave room for creativity.

Über den Autor

Marco Spies and Katja Wenger are partners at think moto, a Berlin-based design consultancy, and co-founders of two highly successful tech start-ups.

Details

Erscheinungsjahr:	2020
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	Gebunden
ISBN-13:	9780500023709
ISBN-10:	0500023700
Sprache:	Englisch
Einband:	Gebunden
Autor:	Wenger, Katja Spies, Marco
Auflage:	Revised
Hersteller:	Thames & Hudson Ltd
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	264 x 202 x 35 mm
Von/Mit:	Katja Wenger (u. a.)
Erscheinungsdatum:	01.10.2020
Gewicht:	1,488 kg