Robin Landa: Branding as a Cultural Force

Cover: 9780231217057 | Branding as a Cultural Force | Purpose, Responsibility, and Resonance

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Sprache: Englisch

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Beschreibung

Branding as a Cultural Force invites readers to reimagine branding as a force for good, one that shapes culture, sparks movements, and drives meaningful social impact.

Über den Autor

Robin Landa, a distinguished professor at Kean University, is a globally recognized expert in branding, design, advertising, and creativity. She has received numerous accolades, including recognition as one of the Carnegie Foundation's "Great Teachers of Our Time." Her commentary has appeared in Harvard Business Review, Fast Company, and Inc. She is the author of more than twenty-five books, including most recently Shareworthy: Advertising That Creates Powerful Connections Through Storytelling (Columbia, 2024, with Greg Braun).

Details

Erscheinungsjahr:	2026
Genre:	Importe , Kunst
Rubrik:	Kunst & Musik
Thema:	Innenarchitektur & Design
Medium:	Buch
Inhalt:	Einband - fest (Hardcover)
ISBN-13:	9780231217057
ISBN-10:	0231217056
Sprache:	Englisch
Einband:	Gebunden
Autor:	Landa, Robin
Hersteller:	Columbia University Press
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	241 x 166 x 28 mm
Von/Mit:	Robin Landa
Erscheinungsdatum:	21.04.2026
Gewicht:	0,654 kg