Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.

As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.

• Section - ONE: Strategy and purpose;
• • Chapter - Assignment 1: Coming up with a winning idea for your business plan;
  • Chapter - Assignment 2: Strategy – the big picture;
  • Chapter - Assignment 3: You and your team;
• Section - TWO: Market research;
• • Chapter - Assignment 4: Researching customers;
  • Chapter - Assignment 5: Researching competitors;
  • Chapter - Assignment 6: A plan for market research;
• Section - THREE: Competitive marketing strategies;
• • Chapter - Assignment 7: Products and/or services;
  • Chapter - Assignment 8: Pricing;
  • Chapter - Assignment 9: Advertising and promotion;
  • Chapter - Assignment 10: Place and distribution;
  • Chapter - Assignment 11: People, process and physical environment;
  • Chapter - Assignment 12: Competing online;
• Section - FOUR: Operations;
• • Chapter - Assignment 13: The selling methods plan;
  • Chapter - Assignment 14: Making, outsourcing and supplies;
  • Chapter - Assignment 15: Legal and regulatory factors;
• Section - FIVE: Reviewing financing requirements and options;
• • Chapter - Assignment 16: The sales forecast;
  • Chapter - Assignment 17: Cash-flow projections;
  • Chapter - Assignment 18: The profit and loss account;
  • Chapter - Assignment 19: The balance sheet;
  • Chapter - Assignment 20: Break-even analysis;
  • Chapter - Assignment 21: Estimating financing requirements;
  • Chapter - Assignment 22: Stress testing your business projections;
• Section - SIX: Business controls;
• • Chapter - Assignment 23: Financial controls;
  • Chapter - Assignment 24: Sales and marketing controls;
  • Chapter - Assignment 25: Other business controls;
• Section - SEVEN: Writing up and presenting your business plan;
• • Chapter - Assignment 26: Writing up and presenting your business plan;