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Business Strategy
An Introduction
Taschenbuch von David Edgar (u. a.)
Sprache: Englisch

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Beschreibung
Business Strategy is ideal for those approaching strategy for the first time. The authors' user-friendly writing style and innovative pedagogical features ensure students engage more readily with the material, so that complex strategic concepts are grasped quickly and easily. The book is accompanied by Strategic Planning Software (SPS), a platform where students can evaluate, formulate and implement specific company strategies bringing the real world of business into the classroom with authentic research and analysis based activity.
Key Features:
Ensures students have access to all topical issues includes dedicated chapters on CSR, financial analysis, new technologies and emerging markets
Excellent international case studies of varying lengths help students digest theory through practical examples, bringing the subject-matter to life
Innovative pedagogy including 'Guru Guides' (bite-sized bios of key thinkers in the field) and an on-page glossary to define complex issues as they appear
A range of student learning and teacher resource materials, including bonus case studies, Powerpoint slides and self-test questions available at [...]
AND includes free access to SPS at [...] where students can solve real business problems
Business Strategy provides a straightforward introduction to strategy which is global in coverage and full of helpful features such as 'guru guides', hot topics to research and case studies
Business Strategy is ideal for those approaching strategy for the first time. The authors' user-friendly writing style and innovative pedagogical features ensure students engage more readily with the material, so that complex strategic concepts are grasped quickly and easily. The book is accompanied by Strategic Planning Software (SPS), a platform where students can evaluate, formulate and implement specific company strategies bringing the real world of business into the classroom with authentic research and analysis based activity.
Key Features:
Ensures students have access to all topical issues includes dedicated chapters on CSR, financial analysis, new technologies and emerging markets
Excellent international case studies of varying lengths help students digest theory through practical examples, bringing the subject-matter to life
Innovative pedagogy including 'Guru Guides' (bite-sized bios of key thinkers in the field) and an on-page glossary to define complex issues as they appear
A range of student learning and teacher resource materials, including bonus case studies, Powerpoint slides and self-test questions available at [...]
AND includes free access to SPS at [...] where students can solve real business problems
Business Strategy provides a straightforward introduction to strategy which is global in coverage and full of helpful features such as 'guru guides', hot topics to research and case studies
Details
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780230218581
ISBN-10: 023021858X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: David Edgar
George Stonehouse
Auflage: 3. Auflage
Hersteller: Macmillan Education UK
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Abbildungen: w. ill.
Maße: 246 x 189 x 21 mm
Von/Mit: David Edgar (u. a.)
Erscheinungsdatum: 01.04.2011
Gewicht: 0,885 kg
Artikel-ID: 109063146
Details
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780230218581
ISBN-10: 023021858X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: David Edgar
George Stonehouse
Auflage: 3. Auflage
Hersteller: Macmillan Education UK
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Abbildungen: w. ill.
Maße: 246 x 189 x 21 mm
Von/Mit: David Edgar (u. a.)
Erscheinungsdatum: 01.04.2011
Gewicht: 0,885 kg
Artikel-ID: 109063146
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