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Cover: 9780812974096 | Buying In | What We Buy and Who We Are | Rob Walker | Taschenbuch
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Buying In
What We Buy and Who We Are
Taschenbuch von Rob Walker
Sprache: Englisch

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Beschreibung
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy-and vice versa.
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy-and vice versa.
Über den Autor
Rob Walker writes the weekly column “Consumed,” a blend of business journalism and cultural anthropology, for The New York Times Magazine. Previously, he created and wrote the popular “Ad Report Card” column for Slate, and he has contributed to a wide range of publications, from Fast Company and Fortune to The New Republic and AdBusters. Walker continues to write about the secret dialogue between what we buy and who we are at his own website, [...]. He lives in Savannah, Georgia, with his wife, photographer Ellen Susan.
Details
Erscheinungsjahr: 2010
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780812974096
ISBN-10: 0812974093
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Walker, Rob
Hersteller: Random House Publishing Group
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 203 x 132 x 17 mm
Von/Mit: Rob Walker
Erscheinungsdatum: 05.01.2010
Gewicht: 0,361 kg
Artikel-ID: 131784189
Über den Autor
Rob Walker writes the weekly column “Consumed,” a blend of business journalism and cultural anthropology, for The New York Times Magazine. Previously, he created and wrote the popular “Ad Report Card” column for Slate, and he has contributed to a wide range of publications, from Fast Company and Fortune to The New Republic and AdBusters. Walker continues to write about the secret dialogue between what we buy and who we are at his own website, [...]. He lives in Savannah, Georgia, with his wife, photographer Ellen Susan.
Details
Erscheinungsjahr: 2010
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780812974096
ISBN-10: 0812974093
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Walker, Rob
Hersteller: Random House Publishing Group
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 203 x 132 x 17 mm
Von/Mit: Rob Walker
Erscheinungsdatum: 05.01.2010
Gewicht: 0,361 kg
Artikel-ID: 131784189
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