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Can Do Writing is the writing guide for the hundreds of millions of people who write documents as part of a job. A survey of 112 highly paid occupations shows that these professionals share one career-building skill: writing is essential. For twenty-plus years, Daniel and Judith Graham have trained more than 70,000 business and technical professionals to use this system. Every one of these professionals can benefit from the proven writing system described in this book because Can Do Writing gives them the skills they need to succeed. In ten steps and 46 writing techniques, the authors systematically lead business readers through analysis, composition, and editing. These steps and techniques work every time for every imaginable document, for every profession, for every subject and every client. Writing isn't easy, but Can Do Writing makes even the most complex writing project manageable.
Daniel and Judith Graham (Fairfax, VA) are the founders and principals of Graham Associates, providing quality writing consulting and training for business professionals, engineers, and scientists for more than 20 years.
Can Do Writing is the writing guide for the hundreds of millions of people who write documents as part of a job. A survey of 112 highly paid occupations shows that these professionals share one career-building skill: writing is essential. For twenty-plus years, Daniel and Judith Graham have trained more than 70,000 business and technical professionals to use this system. Every one of these professionals can benefit from the proven writing system described in this book because Can Do Writing gives them the skills they need to succeed. In ten steps and 46 writing techniques, the authors systematically lead business readers through analysis, composition, and editing. These steps and techniques work every time for every imaginable document, for every profession, for every subject and every client. Writing isn't easy, but Can Do Writing makes even the most complex writing project manageable.
Daniel and Judith Graham (Fairfax, VA) are the founders and principals of Graham Associates, providing quality writing consulting and training for business professionals, engineers, and scientists for more than 20 years.
Preface xv
About the Authors xxi
Introduction Can Do Writing 1
Skillset: Analysis 9
Step 1 Analyze Purpose and Audience 13
1.1 What Result Do You Want from the Document? 16
1.2 Who Is the Audience? 17
1.3 What Does the Audience Do with the Information? 19
1.4 What Information Does the Audience Need? 20
1.5 Does the Audience Know Little or Much About the Information? 22
1.6 Does the Audience Need Proof? 23
1.7 Plan How to Write to Multiple Audiences 24
Step 2 Write Your Document's Five-Part Purpose Statement 27
2.1 Decide the Type of Document or Oral Communication to Use 30
2.2 Pick a Verb That Describes What the Document Does 32
2.3 Assemble the Five Parts into a Purpose Statement 33
2.4 Use the Purpose Statement to Settle Controversies 36
Purpose Statements Make History 37
Practice Steps 1 and 2 Using a Case Study 39
Step 3 Select Facts 43
3.1 Use the Purpose Statement As You Select Facts 46
Step 4 Organize Your Points in a Sentence Outline 49
4.1 Write Your Points Using Short Words in Short Sentences 53
4.2 Evaluate Points to Eliminate Irrelevancies and Redundancies 55
4.3 Order the Points 56
Practice Steps 1 through 4 Using a Case Study 59
Skillset: Composing the Draft 67
Step 5 Compose the Draft 71
5.1 Compose the Draft Body 74
5.2 Compose the Draft Conclusion 75
5.3 Compose the Draft Introduction 76
5.4 If Necessary, Compose the Draft Executive Summary 82
5.5 If Necessary, Compose the Draft Abstract 83
Skillset: Editing 85
Step 6 Review the Draft for Organization and Logic 89
6.1 Test Organization by Answering Three Questions 92
6.2 Use Sentence Outlining Techniques to Improve Organization 93
6.3 Test Logic by Answering Five Questions 95
Step 7 Edit for Coherence 99
7.1 Repeat Key Words throughout Your Document 102
7.2 Ensure That Each Paragraph Begins with a Point 105
7.3 Use Transition Words 106
7.4 Use Vertical Lists for Series of Like Items 108
7.5 Ensure Your Graphics Make a Point 111
7.6 Apply Visual Devices 115
Step 8 Edit for Clarity 117
8.1 Use Concrete and Specific Words 121
8.2 Use Active Voice 123
8.3 Simplify Tense: Stay in Present Tense When Possible 127
8.4 Avoid the Helping Verbs Would, Should, and Could 132
8.5 Identify and Replace Ambiguous Pronouns 133
8.6 Use Standard English Words 136
8.7 Check Sentences for Misplaced or Dangling Modifiers 138
Step 9 Edit for Economy 143
9.1 Cut Useless Verbs 147
9.2 Cut Useless Prepositions 149
9.3 Cut Who, Which, and That 152
9.4 Cut Useless Repetition 153
9.5 Cut Redundancy 154
9.6 Cut Useless Comments 155
9.7 Cut Useless Modifiers 157
Step 10 Edit for Readability 159
10.1 Measure Readability Using the Gunning Fog Index 162
10.2 Replace Long Words with Short Words 164
10.3 Break Long Sentences 165
Conclusion Congratulations! 167
Index 171
| Erscheinungsjahr: | 2009 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 208 S. |
| ISBN-13: | 9780470449790 |
| ISBN-10: | 0470449799 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Graham, Daniel
Graham, Judith |
| Hersteller: |
Wiley
John Wiley & Sons |
| Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com |
| Maße: | 229 x 152 x 12 mm |
| Von/Mit: | Daniel Graham (u. a.) |
| Erscheinungsdatum: | 20.04.2009 |
| Gewicht: | 0,309 kg |
Preface xv
About the Authors xxi
Introduction Can Do Writing 1
Skillset: Analysis 9
Step 1 Analyze Purpose and Audience 13
1.1 What Result Do You Want from the Document? 16
1.2 Who Is the Audience? 17
1.3 What Does the Audience Do with the Information? 19
1.4 What Information Does the Audience Need? 20
1.5 Does the Audience Know Little or Much About the Information? 22
1.6 Does the Audience Need Proof? 23
1.7 Plan How to Write to Multiple Audiences 24
Step 2 Write Your Document's Five-Part Purpose Statement 27
2.1 Decide the Type of Document or Oral Communication to Use 30
2.2 Pick a Verb That Describes What the Document Does 32
2.3 Assemble the Five Parts into a Purpose Statement 33
2.4 Use the Purpose Statement to Settle Controversies 36
Purpose Statements Make History 37
Practice Steps 1 and 2 Using a Case Study 39
Step 3 Select Facts 43
3.1 Use the Purpose Statement As You Select Facts 46
Step 4 Organize Your Points in a Sentence Outline 49
4.1 Write Your Points Using Short Words in Short Sentences 53
4.2 Evaluate Points to Eliminate Irrelevancies and Redundancies 55
4.3 Order the Points 56
Practice Steps 1 through 4 Using a Case Study 59
Skillset: Composing the Draft 67
Step 5 Compose the Draft 71
5.1 Compose the Draft Body 74
5.2 Compose the Draft Conclusion 75
5.3 Compose the Draft Introduction 76
5.4 If Necessary, Compose the Draft Executive Summary 82
5.5 If Necessary, Compose the Draft Abstract 83
Skillset: Editing 85
Step 6 Review the Draft for Organization and Logic 89
6.1 Test Organization by Answering Three Questions 92
6.2 Use Sentence Outlining Techniques to Improve Organization 93
6.3 Test Logic by Answering Five Questions 95
Step 7 Edit for Coherence 99
7.1 Repeat Key Words throughout Your Document 102
7.2 Ensure That Each Paragraph Begins with a Point 105
7.3 Use Transition Words 106
7.4 Use Vertical Lists for Series of Like Items 108
7.5 Ensure Your Graphics Make a Point 111
7.6 Apply Visual Devices 115
Step 8 Edit for Clarity 117
8.1 Use Concrete and Specific Words 121
8.2 Use Active Voice 123
8.3 Simplify Tense: Stay in Present Tense When Possible 127
8.4 Avoid the Helping Verbs Would, Should, and Could 132
8.5 Identify and Replace Ambiguous Pronouns 133
8.6 Use Standard English Words 136
8.7 Check Sentences for Misplaced or Dangling Modifiers 138
Step 9 Edit for Economy 143
9.1 Cut Useless Verbs 147
9.2 Cut Useless Prepositions 149
9.3 Cut Who, Which, and That 152
9.4 Cut Useless Repetition 153
9.5 Cut Redundancy 154
9.6 Cut Useless Comments 155
9.7 Cut Useless Modifiers 157
Step 10 Edit for Readability 159
10.1 Measure Readability Using the Gunning Fog Index 162
10.2 Replace Long Words with Short Words 164
10.3 Break Long Sentences 165
Conclusion Congratulations! 167
Index 171
| Erscheinungsjahr: | 2009 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 208 S. |
| ISBN-13: | 9780470449790 |
| ISBN-10: | 0470449799 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Graham, Daniel
Graham, Judith |
| Hersteller: |
Wiley
John Wiley & Sons |
| Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com |
| Maße: | 229 x 152 x 12 mm |
| Von/Mit: | Daniel Graham (u. a.) |
| Erscheinungsdatum: | 20.04.2009 |
| Gewicht: | 0,309 kg |
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