23,00 €*
Versandkostenfrei per Post / DHL
Aktuell nicht verfügbar
As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professional--and you'll do it without having to be someone you're not.
Career Distinction outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultracompetitive workplace. You'll learn to manage your brand with innovative tools that enable you to differentiate yourself and stand out from your peers.
In this definitive step-by-step guide, career and personal brand management experts Arruda and Dixson show you how to:
- Brand yourself for career success
- Determine how others perceive you
- Develop your unique value proposition
- Define your target audience
- Tell your brand story
- Express yourself clearly and consistently
- Build and manage your online identity
- Stay on-message and on-brand every day
- Increase your "career karma"
The increasing pace of change in the business world gives you less time than ever to make your professional mark. Career Distinction demonstrates how to express who you are and the value you bring to your organization--branding you as an indispensable, memorable, and unique professional. Success takes more than just hard work; brand yourself and watch your career soar.
As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professional--and you'll do it without having to be someone you're not.
Career Distinction outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultracompetitive workplace. You'll learn to manage your brand with innovative tools that enable you to differentiate yourself and stand out from your peers.
In this definitive step-by-step guide, career and personal brand management experts Arruda and Dixson show you how to:
- Brand yourself for career success
- Determine how others perceive you
- Develop your unique value proposition
- Define your target audience
- Tell your brand story
- Express yourself clearly and consistently
- Build and manage your online identity
- Stay on-message and on-brand every day
- Increase your "career karma"
The increasing pace of change in the business world gives you less time than ever to make your professional mark. Career Distinction demonstrates how to express who you are and the value you bring to your organization--branding you as an indispensable, memorable, and unique professional. Success takes more than just hard work; brand yourself and watch your career soar.
WILLIAM ARRUDA-dubbed the "Personal Branding Guru" by media and clients alike-combined his international branding expertise with his passion for people to found Reach, the world's first human branding consultancy. A sought-after global spokesperson on personal branding, he counts many of the Fortune 100 companies as clients. He has appeared on the BBC, Discovery Channel, Fox News Live, and in Time magazine.
KIRSTEN DIXSON is a career management consultant who is an authority on building credible online identities for career success. She founded Brandego® and is a partner in Reach, where she established an online identity training program for personal brand strategists. She delivers keynote speeches and serves as a media resource on career technology topics.
Foreword vii
Preface ix
Acknowledgments xv
1. Understand the Future of Work 1
2. Adopt the Career Distinction Mindset 11
3. Brand Yourself for Career Success 23
Step One Extract-Unearth Your Unique Promise of Value
4. Know Yourself to Grow Yourself 33
5. Remember, It's What They Think That Counts 45
6. Define Your Brand Community 57
7. Tell Your Brand Story 69
Step Two Express-Communicate Your Brand to Your Target Audience
8. Create Your Career-Marketing Tools 81
9. Express Yourself 97
10. Assess Your Online Identity 115
11. Build Your Brand in Bits and Bytes 127
Step Three Exude-Manage Your Brand Environment
12. Be On-Brand in All That You Do 145
13. Get a Visual Identity 155
14. Increase Your Career Karma 171
Summary: Evolve and Resolve 185
Appendix 193
Index 197
About the Authors 207
| Erscheinungsjahr: | 2007 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Gebunden |
| ISBN-13: | 9780470128183 |
| ISBN-10: | 0470128186 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Arruda, William
Dixson, Kirsten |
| Hersteller: | Wiley |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 235 x 157 x 17 mm |
| Von/Mit: | William Arruda (u. a.) |
| Erscheinungsdatum: | 01.06.2007 |
| Gewicht: | 0,487 kg |
WILLIAM ARRUDA-dubbed the "Personal Branding Guru" by media and clients alike-combined his international branding expertise with his passion for people to found Reach, the world's first human branding consultancy. A sought-after global spokesperson on personal branding, he counts many of the Fortune 100 companies as clients. He has appeared on the BBC, Discovery Channel, Fox News Live, and in Time magazine.
KIRSTEN DIXSON is a career management consultant who is an authority on building credible online identities for career success. She founded Brandego® and is a partner in Reach, where she established an online identity training program for personal brand strategists. She delivers keynote speeches and serves as a media resource on career technology topics.
Foreword vii
Preface ix
Acknowledgments xv
1. Understand the Future of Work 1
2. Adopt the Career Distinction Mindset 11
3. Brand Yourself for Career Success 23
Step One Extract-Unearth Your Unique Promise of Value
4. Know Yourself to Grow Yourself 33
5. Remember, It's What They Think That Counts 45
6. Define Your Brand Community 57
7. Tell Your Brand Story 69
Step Two Express-Communicate Your Brand to Your Target Audience
8. Create Your Career-Marketing Tools 81
9. Express Yourself 97
10. Assess Your Online Identity 115
11. Build Your Brand in Bits and Bytes 127
Step Three Exude-Manage Your Brand Environment
12. Be On-Brand in All That You Do 145
13. Get a Visual Identity 155
14. Increase Your Career Karma 171
Summary: Evolve and Resolve 185
Appendix 193
Index 197
About the Authors 207
| Erscheinungsjahr: | 2007 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Gebunden |
| ISBN-13: | 9780470128183 |
| ISBN-10: | 0470128186 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Arruda, William
Dixson, Kirsten |
| Hersteller: | Wiley |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 235 x 157 x 17 mm |
| Von/Mit: | William Arruda (u. a.) |
| Erscheinungsdatum: | 01.06.2007 |
| Gewicht: | 0,487 kg |
Ähnliche Produkte
Lieferzeit 1-2 Wochen
Lieferzeit 1-2 Wochen
Lieferzeit 1-2 Werktage
Lieferzeit 1-2 Wochen
Lieferzeit 2-3 Wochen
Lieferzeit 1-2 Wochen
Lieferzeit 1-2 Wochen