Consumer Behaviour and Analytics

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Sprache: Englisch

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Beschreibung

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.

Über den Autor

Andrew Smith is the Interfaith Advisor to the Bishop of Birmingham, United Kingdom. He brings years of experience and expertise in the area of interfaith dialogue and fostering relationship between different faith and community groups.
Ulrike Hunt works for The Feast in Luton, United Kingdom. She too carries years of experience of interfaith dialogue with teenagers and of training others in how to create a safe space for teenagers to experience constructive dialogue.

Inhaltsverzeichnis

List of figures

List of tables

Preface

Acknowledgements

Chapter 1 An introduction to consumer analytics

Chapter 2 Purchase insight and the anatomy of transactions

Chapter 3 Web and social activity

Chapter 4 Extant research, decision-making and exogenous cognition

Chapter 5 Elemental features of consumer choice: needs, economics, deliberation and impulse.

Chapter 6 Perceptual and communicative features of consumer choice

Chapter 7 Individual and social features of consumption

Chapter 8 Knowledge-driven marketing and the Modular Adaptive Dynamic Schematic

Index

Details

Erscheinungsjahr:	2023
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781032388342
ISBN-10:	103238834X
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Smith, Andrew
Auflage:	2. Auflage
Hersteller:	Routledge
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 13 mm
Von/Mit:	Andrew Smith
Erscheinungsdatum:	08.11.2023
Gewicht:	0,357 kg