Randolph G Bias: Cost-Justifying Usability

Cover: 9780120958115 | Cost-Justifying Usability | An Update for the Internet Age | Buch

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Beschreibung

You just know that an improvement of the user interface will reap rewards, but how do you justify the expense and the labor and the time-guarantee a robust ROI!-ahead of time? How do you decide how much of an investment should be funded? And what is the best way to sell usability to others?

In this completely revised and new edition of Cost-Justifying Usability, Randolph G. Bias (University of Texas at Austin, with 25 years' experience as a usability practitioner and manager) and Deborah J. Mayhew (internationally recognized usability consultant and author of two other seminal books including The Usability Engineering Lifecycle) tackle these and many other problems. It has been updated to cover cost-justifying usability for Web sites and intranets, for the complex applications we have today, and for a host of products-offering techniques, examples, and cases that are unavailable elsewhere. No matter what type of product you build, whether or not you are a cost-benefit expert or a born salesperson, this book has the tools that will enable you to cost-justify the appropriate usability investment.

Zusammenfassung

Randolph G. Bias is an associate professor in the University of Texas at Austin School of Information. With a Ph.D. in cognitive psychology from The University of Texas at Austin, Bias spent two decades in industry as a human factors professional, addressing software usability for AT&T Bell Labs, IBM, and then BMC Software where he founded and managed the usability department.
Dr. Deborah J. Mayhew is owner and principal of Deborah J. Mayhew & Associates, a consulting firm based in Massachusetts, offering courses and consulting on all aspects of Usability Engineering and user interface design. Clients include American Airlines, AT&T, Ford,Harvard Univeristy, and NASA. Dr. Mayhew received her Ph.D. in Experimental Cognitive Psychology from Tufts University. She is the author of Principles and Guidelines in Software User Interface Design (Prentice Hall), a coeditor of Cost-Justifying Usability (Academic Press), and a contributor to Human Factors and Web Development.

Inhaltsverzeichnis

Introduction
1. Justifying cost-justifying usability
2. Return on investment for usable user-interface design: Examples and statistics Framework
3. A basic framework for cost-justifying usability engineering on Web development projects
4. A business case approach to usability
5.Marketing usability
6. Dot coms Organizational and Design Context7. Cost-justification of usability engineering: A vendor's perspective
8. Practical ROI issues for UCD teams: Considering the impact of social, internal, and external ROI on team credibility, team longevity, and product success
9. Usability science as an independent research service
10. ROI in Human Factors for Web Applications
11. The business case for international user centered design
12. Cost-justification of usability engineering for international Web sites
13. The ROI of accessibility Methods and Approaches 14. Ethnography/Field research at Microsoft
15. Out of the box: Approaches to good initial interface designs;
16. Keystroke level modeling as a cost-justification tool
17. The RITE method
18. Sample size and user testing - how much is enough?
19. Cost-justifying online surveys
[...] benefits framework and case studies
21. Want respect? Respect the shareholder: Usability at Sprint
22. Conclusion, wrap-up, next steps

Details

Erscheinungsjahr:	2011
Fachbereich:	Betriebswirtschaft
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9780120958115
ISBN-10:	0120958112
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Redaktion:	Bias, Randolph G Mayhew, Deborah J
Auflage:	2nd edition
Hersteller:	Elsevier Science
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	233 x 192 x 37 mm
Von/Mit:	Randolph G Bias (u. a.)
Erscheinungsdatum:	29.06.2011
Gewicht:	1,388 kg