Ian Atkinson: Creative Problem Solver, The

Cover: 9781292016184 | Creative Problem Solver, The | Ian Atkinson | Taschenbuch | 184 S.

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Sprache: Englisch

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Beschreibung

Problem solving tools to solve any business challenge. Using proven, innovative techniques from some major players in the business world, this is the go-to book for every professional who wants to find better answers to their business challenges.

Über den Autor

Ian Atkinson is Creative Director at Tangible, a successful integrated agency, and a copywriter by background. He had written two other books: The FT Essential Guide to Business Writing and Copy Righter. He gives talks on creativity and runs workshops on creative problem solving for clients such as Barclays, Dyson, HBOS and National Geographic, plus charities including Guide Dogs, Oxfam, Shelter and The Red Cross.

Inhaltsverzeichnis

About the author

Introduction

Problem solving solved

Part I INSIGHT

Introduction

Where your brain is going wrong

Part II INNOVATION

Introduction

i. Think bigger

ii. Think like another

iii. Be contrary

iv. Be constrained

v. Choice architecture

vi. Old + old = new

vii. Reverse engineering

viii. Sidestep the issue

ix. Random insertion

x. Interrogate and extrapolate

xi. Solve something simpler

xii. Combine and redefine

Part III INSPIRATION

Introduction

1. Preparation

2. Generation

3. Development

4. Implementation

In conclustion: a better answer

Recommended reading

Index

Details

Erscheinungsjahr:	2024
Fachbereich:	Betriebswirtschaft
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	184 S.
ISBN-13:	9781292016184
ISBN-10:	1292016183
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Atkinson, Ian
Auflage:	1. Auflage
Hersteller:	Pearson Pearson Business Pearson Education Limited
Verantwortliche Person für die EU:	Pearson Studium im Verlag Pearson Benelux B.V. Zweigniederla, Sankt-Martin-Str. 82, D-81541 München, buchhandel@pearson.com
Maße:	216 x 138 x 11 mm
Von/Mit:	Ian Atkinson
Erscheinungsdatum:	10.10.2024
Gewicht:	0,236 kg