"If your work depends on fresh thinkingbut you don´t have time to wait for inspirationCreativity in the Age of AI offers a practical way forward. It delivers twelve strategies to help you generate, shape, and apply ideas with clarity and intent in our AI-transformed world. Rather than fearing AI's advance or expecting it to do your thinking, this practical guide gives you the know-how to create a powerful alliance between human creativity and artificial intelligencewhether you´re leading a team, building a brand, or revitalizing your own creative practice. This isn't just a book of ideas, it's a catalyst for creative momentum when you need it most." --Stephen D. Rappaport, Managing Consultant, Stephen D. Rappaport Consulting LLC

"Creativity in the Age of AI is a vital and timely guide for navigating the rapidly evolving landscape of AI and innovation. By seamlessly blending scientific insight with practical, actionable frameworks, it demonstrates how AI can amplifyrather than replacehuman creativity. This book empowers professionals across industries to unlock data-driven innovation, scale their creative impact, and shape a future where technology enhances our capacity to create value and meaning. A must-read for forward-thinking leaders in the digital era." --Margherita Pagani, Professor of Digital Marketing, Director of the SKEMA Centre for AI