Crisis Management By Apology | Taschenbuch

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

53,95 €

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 4-7 Werktage

Kategorien:

Beschreibung

This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores the motivations and rationales behind apologies, and considers the ethics and legal liabilities of these actions. Hearit provides case studies throughout the volume, with many familiar examples from recent events in the United States, as well as an international apology-making case from Japan.

The broad-perspective approach of this volume makes the content relevant and appealing to practitioners and scholars in public relations, business communications, and management. It is a valuable text for courses that take a discursive approach to public relations, and it also appeals to readers in business management, examining apology as a response strategy to corporate crises.

Über den Autor

Keith Michael Hearit

Inhaltsverzeichnis

Contents: Preface. Introduction. Apologia, Social Drama, and Public Ritual. Legality and Liability. Apologetic Ethics (written with Sandra L. Borden). Apologia and Individuals: Politicians, Sports Figures, and Media Celebrities. Apologia and Organizations: Retail, Manufacturing, and Not-for-Profits. Institutional Apologies: Institutional, Religious, and Governmental. Conclusions: Corporate Apologia, Ideology, and Ethical Responses to Criticism.

Details

Erscheinungsjahr:	2005
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9780805837896
ISBN-10:	0805837892
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Hearit, Keith Michael
Hersteller:	Routledge
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 14 mm
Von/Mit:	Keith Michael Hearit
Erscheinungsdatum:	10.08.2005
Gewicht:	0,385 kg