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Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation.
Contents
Acknowledgments
I. Introduction
1. Living in the Material World
2. On Oprah
II. Homes
3. The Drew Bledsoe Paradox: The Mysterious Home Economics of Homo economicus
4. Homeyness: A Cultural Account of One Constellation of Consumer Goods and Meanings
III. Automobiles
5. Calling Grease
6. When Cars Could Fly: Raymond Loewy, John Kenneth Galbraith, and the 1954 Buick
IV. Celebrities
7. Marilyn Monroe, Inventor of Blondness
8. Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
V. Museums
9. The Strange Power of Uncle Meyer's Wallet
10. Culture and Culture at the Royal Ontario Museum: An Anthropological Approach to a Marketing Problem
VI. Advertising
11. Taking Madison Avenue by Storm
12. Advertising: Meaning versus Information
VII. Marketing
13. Sarah Zupko, Meet Mrs. Woolworth
14. Meaning-Management: An Anthropological Approach to the Creation of Value
Bibliography
Index
| Empfohlen (von): | 18 |
|---|---|
| Erscheinungsjahr: | 2005 |
| Fachbereich: | Völkerkunde |
| Genre: | Importe |
| Produktart: | Nachschlagewerke |
| Rubrik: | Völkerkunde |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780253217615 |
| ISBN-10: | 025321761X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | McCracken, Grant David |
| Hersteller: | Indiana University Press |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 231 x 160 x 19 mm |
| Von/Mit: | Grant David McCracken |
| Erscheinungsdatum: | 22.07.2005 |
| Gewicht: | 0,395 kg |
Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation.
Contents
Acknowledgments
I. Introduction
1. Living in the Material World
2. On Oprah
II. Homes
3. The Drew Bledsoe Paradox: The Mysterious Home Economics of Homo economicus
4. Homeyness: A Cultural Account of One Constellation of Consumer Goods and Meanings
III. Automobiles
5. Calling Grease
6. When Cars Could Fly: Raymond Loewy, John Kenneth Galbraith, and the 1954 Buick
IV. Celebrities
7. Marilyn Monroe, Inventor of Blondness
8. Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
V. Museums
9. The Strange Power of Uncle Meyer's Wallet
10. Culture and Culture at the Royal Ontario Museum: An Anthropological Approach to a Marketing Problem
VI. Advertising
11. Taking Madison Avenue by Storm
12. Advertising: Meaning versus Information
VII. Marketing
13. Sarah Zupko, Meet Mrs. Woolworth
14. Meaning-Management: An Anthropological Approach to the Creation of Value
Bibliography
Index
| Empfohlen (von): | 18 |
|---|---|
| Erscheinungsjahr: | 2005 |
| Fachbereich: | Völkerkunde |
| Genre: | Importe |
| Produktart: | Nachschlagewerke |
| Rubrik: | Völkerkunde |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780253217615 |
| ISBN-10: | 025321761X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | McCracken, Grant David |
| Hersteller: | Indiana University Press |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 231 x 160 x 19 mm |
| Von/Mit: | Grant David McCracken |
| Erscheinungsdatum: | 22.07.2005 |
| Gewicht: | 0,395 kg |
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