Gavin Ambrose teaches at Brighton University, UK. He is a graphic designer, and author and designer of books on branding, packaging, and editorial design.
Paul Harris is a freelance writer and journalist who specalises in design. He is the co-author of numerous books with Gavin Ambrose.

Introduction

Chapter one: Stages of Thinking
The design process; Stage one - Define; Stage two - Research; Stage three - Ideate; Stage four - Prototype; Stage five - Select; Stage six - Implement; Stage seven - Learn; Industry view: NB Studio.

Chapter two: Research
Identifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen.

Chapter three: Idea Generation
Basic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit.

Chapter four: Refinement
Thinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia & Cienfuegos

Chapter five: Prototyping
Developing designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story.

Chapter six: Implementation
Format; Materials; Finishing; Media; Scale; Series/Continuity; Industry view: Design is Play.

Exercises
Glossary
Index