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Cover: 9780750651691 | Development and Management of Visitor Attractions | Swarbrooke (u. a.)
Rückseite: 9780750651691 | Development and Management of Visitor Attractions | Swarbrooke (u. a.)
Cover: 9780750651691 | Development and Management of Visitor Attractions | Swarbrooke (u. a.)
Rückseite: 9780750651691 | Development and Management of Visitor Attractions | Swarbrooke (u. a.)
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Development and Management of Visitor Attractions
Taschenbuch von John Swarbrooke (u. a.)
Sprache: Englisch

102,95 €*

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Lieferzeit 1-2 Wochen

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Beschreibung
Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include:* The Millennium Dome* National Lottery funded projects* International case studies* Updated statistics and examplesThe author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.
Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include:* The Millennium Dome* National Lottery funded projects* International case studies* Updated statistics and examplesThe author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.
Über den Autor
John Swarbrooke
Inhaltsverzeichnis
Preface; The context - Introduction; The role of visitor attractions in tourism; The visitor attraction product; The visitor attraction market; The business environment and visitor attractions; The development of visitor attractions - The development process and the role of feasibility studies; Factors influencing the success of visitor attractions; Financing visitor attraction projects; Designing visitor attractions; Project management; The management of visitor attractions - The role of the manager and management styles; The marketing concept; Strategic marketing planning; The implementation of marketing strategies; Human resource management; Financial management; Operations management; Management and the 'greening' of attractions; Managing quality; Managing change and planning for the future; Case studies; The future of visitor attractions; Bibliography and further reading; Index.
Details
Erscheinungsjahr: 2001
Fachbereich: Einzelne Wirtschaftszweige
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780750651691
ISBN-10: 0750651695
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Swarbrooke, John
Page, Stephen J.
Auflage: Revised
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 246 x 189 x 23 mm
Von/Mit: John Swarbrooke (u. a.)
Erscheinungsdatum: 11.12.2001
Gewicht: 0,819 kg
Artikel-ID: 121373620
Über den Autor
John Swarbrooke
Inhaltsverzeichnis
Preface; The context - Introduction; The role of visitor attractions in tourism; The visitor attraction product; The visitor attraction market; The business environment and visitor attractions; The development of visitor attractions - The development process and the role of feasibility studies; Factors influencing the success of visitor attractions; Financing visitor attraction projects; Designing visitor attractions; Project management; The management of visitor attractions - The role of the manager and management styles; The marketing concept; Strategic marketing planning; The implementation of marketing strategies; Human resource management; Financial management; Operations management; Management and the 'greening' of attractions; Managing quality; Managing change and planning for the future; Case studies; The future of visitor attractions; Bibliography and further reading; Index.
Details
Erscheinungsjahr: 2001
Fachbereich: Einzelne Wirtschaftszweige
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780750651691
ISBN-10: 0750651695
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Swarbrooke, John
Page, Stephen J.
Auflage: Revised
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 246 x 189 x 23 mm
Von/Mit: John Swarbrooke (u. a.)
Erscheinungsdatum: 11.12.2001
Gewicht: 0,819 kg
Artikel-ID: 121373620
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