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Beschreibung
Founded in 1973, Patagonia has grown into a wildly popular producer of outdoor wear. It has a cult-like following among adventurers and Wall Street traders alike, posting sales of more than £1 billion a year. But it''s not just the clothes that make Patagonia unique. For decades, the company has been a beacon for socially responsible business. From its exemplary care of its employees, to its extensive work trying to clean up its supply chain, to its controversial activism, Patagonia has set itself apart from its peers with one unorthodox decision after another. At the heart of the story is Patagonia''s founder, the legendary rock climber Yvon Chouinard. A perennial outsider, Chouinard established himself as a pivotal figure in the global history of business. Guided by his anti-authoritarian streak and his unwavering commitment to preserving the natural world, Patagonia came to exert a powerful influence on other companies. He has paved the way for a new era of social and environmental responsibility. In 2022, having gone from ''dirtbag'' to billionaire, Chouinard took the astonishing step of renouncing his wealth and committing all Patagonia''s future profits to fighting the climate crisis. Drawing on exclusive access to Chouinard and the Patagonia team, Dirtbag Billionaire offers new insights into the decisions that shaped the company and sent ripples across the corporate world.
Founded in 1973, Patagonia has grown into a wildly popular producer of outdoor wear. It has a cult-like following among adventurers and Wall Street traders alike, posting sales of more than £1 billion a year. But it''s not just the clothes that make Patagonia unique. For decades, the company has been a beacon for socially responsible business. From its exemplary care of its employees, to its extensive work trying to clean up its supply chain, to its controversial activism, Patagonia has set itself apart from its peers with one unorthodox decision after another. At the heart of the story is Patagonia''s founder, the legendary rock climber Yvon Chouinard. A perennial outsider, Chouinard established himself as a pivotal figure in the global history of business. Guided by his anti-authoritarian streak and his unwavering commitment to preserving the natural world, Patagonia came to exert a powerful influence on other companies. He has paved the way for a new era of social and environmental responsibility. In 2022, having gone from ''dirtbag'' to billionaire, Chouinard took the astonishing step of renouncing his wealth and committing all Patagonia''s future profits to fighting the climate crisis. Drawing on exclusive access to Chouinard and the Patagonia team, Dirtbag Billionaire offers new insights into the decisions that shaped the company and sent ripples across the corporate world.
Details
Erscheinungsjahr: 2025
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781911231479
ISBN-10: 1911231472
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Gelles, David
Hersteller: Text Publishing
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 227 x 155 x 35 mm
Von/Mit: David Gelles
Erscheinungsdatum: 05.11.2025
Gewicht: 0,391 kg
Artikel-ID: 134372345

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