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In Disciplined Dreaming, business innovator and jazz musician Josh Linkner shows exactly how you can create profitable new ideas, empower employees to flex their creative muscles, and tap into the power of creativity to sustain a competitive advantage over the long haul. Drawing on interviews with hundreds of successful CEOs, entrepreneurs, and artists, Linkner distills exactly how creativity can be encouraged, as well as its impact on the bottom line.
Disciplined Dreaming outlines a proven, easy-to-apply 5-step process-Ask, Prepare, Discover, Ignite, and Launch-that will help you and your team develop your creativity chops. Through illustrative stories, real-world examples, and fun yet practical exercises, Linkner shows leaders and team builders how to become immediately more effective in discovering new routes to profitable solutions.
Designed to be flexible, Disciplined Dreaming clearly demonstrates how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes. With Disciplined Dreaming, even the most resistant corporate bureaucracies can cultivate creativity and become more competitive in today's shifting marketplace.
- New York Times Best Seller
- Wall Street Journal Best Seller
- USA Today Best Seller
- Washington Post Best Seller
- Entertainment Weekly Best Seller
In Disciplined Dreaming, business innovator and jazz musician Josh Linkner shows exactly how you can create profitable new ideas, empower employees to flex their creative muscles, and tap into the power of creativity to sustain a competitive advantage over the long haul. Drawing on interviews with hundreds of successful CEOs, entrepreneurs, and artists, Linkner distills exactly how creativity can be encouraged, as well as its impact on the bottom line.
Disciplined Dreaming outlines a proven, easy-to-apply 5-step process-Ask, Prepare, Discover, Ignite, and Launch-that will help you and your team develop your creativity chops. Through illustrative stories, real-world examples, and fun yet practical exercises, Linkner shows leaders and team builders how to become immediately more effective in discovering new routes to profitable solutions.
Designed to be flexible, Disciplined Dreaming clearly demonstrates how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes. With Disciplined Dreaming, even the most resistant corporate bureaucracies can cultivate creativity and become more competitive in today's shifting marketplace.
- New York Times Best Seller
- Wall Street Journal Best Seller
- USA Today Best Seller
- Washington Post Best Seller
- Entertainment Weekly Best Seller
JOSH LINKNER is founder and chairman of ePrize, a dominant player in the promotions industry serving 74 of the top 100 brands. He is a four-time entrepreneur, venture capitalist, accomplished jazz musician, and highly sought-after keynote speaker. He has won several business, technology, and design awards, including the Ernst & Young Entrepreneur of the Year Award, Crain's 40 under 40, Automation Alley's CEO of the Year, and the Detroit Executive of the Year.
For more information, please visit [...]
Preface ix
Introduction 1
1 The Case for Creativity 7
2 Disciplined Dreaming: Your System for Creativity 19
Step One Ask
3 Defining the Creativity Challenge 41
4 Driving Curiosity and Awareness 59
Step Two Prepare
5 Gaining the Keys to a Creative Mind and Culture 81
6 Preparing Your Environment to Promote Creative Passion 109
Step Three Discover
7 Discovering the Ways of Creativity 125
Step Four Ignite
8 Generating Creative Sparks 143
9 Igniting the Sparks of Creativity: The Eight Most Powerful Techniques 163
Step Five Launch
10 Bringing Your Ideas to Life: The Launch 185
Epilogue: The Power of One 205
Appendix A: The Top Six Creativity Myths (and Truths) 207
Appendix B: Additional Warm-Up Exercises to Jump-Start Creativity 211
Notes 213
Acknowledgments 219
About the Author 221
Index 223
| Erscheinungsjahr: | 2011 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Preface.Introduction.1 The Case for Creativity.2 Disciplined Dreaming: Your System for Creativity.Step 1: Ask.3 Defining the Creativity Challenge.4 Driving Curiosity and Awareness.Step 2: Prepare.5 Gaining the Keys to a Creative Mind and Culture.6 Prepar |
| ISBN-13: | 9780470922224 |
| ISBN-10: | 0470922222 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Linkner, Josh |
| Hersteller: |
Wiley
John Wiley & Sons |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 235 x 157 x 18 mm |
| Von/Mit: | Josh Linkner |
| Erscheinungsdatum: | 22.02.2011 |
| Gewicht: | 0,52 kg |
JOSH LINKNER is founder and chairman of ePrize, a dominant player in the promotions industry serving 74 of the top 100 brands. He is a four-time entrepreneur, venture capitalist, accomplished jazz musician, and highly sought-after keynote speaker. He has won several business, technology, and design awards, including the Ernst & Young Entrepreneur of the Year Award, Crain's 40 under 40, Automation Alley's CEO of the Year, and the Detroit Executive of the Year.
For more information, please visit [...]
Preface ix
Introduction 1
1 The Case for Creativity 7
2 Disciplined Dreaming: Your System for Creativity 19
Step One Ask
3 Defining the Creativity Challenge 41
4 Driving Curiosity and Awareness 59
Step Two Prepare
5 Gaining the Keys to a Creative Mind and Culture 81
6 Preparing Your Environment to Promote Creative Passion 109
Step Three Discover
7 Discovering the Ways of Creativity 125
Step Four Ignite
8 Generating Creative Sparks 143
9 Igniting the Sparks of Creativity: The Eight Most Powerful Techniques 163
Step Five Launch
10 Bringing Your Ideas to Life: The Launch 185
Epilogue: The Power of One 205
Appendix A: The Top Six Creativity Myths (and Truths) 207
Appendix B: Additional Warm-Up Exercises to Jump-Start Creativity 211
Notes 213
Acknowledgments 219
About the Author 221
Index 223
| Erscheinungsjahr: | 2011 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Preface.Introduction.1 The Case for Creativity.2 Disciplined Dreaming: Your System for Creativity.Step 1: Ask.3 Defining the Creativity Challenge.4 Driving Curiosity and Awareness.Step 2: Prepare.5 Gaining the Keys to a Creative Mind and Culture.6 Prepar |
| ISBN-13: | 9780470922224 |
| ISBN-10: | 0470922222 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Linkner, Josh |
| Hersteller: |
Wiley
John Wiley & Sons |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 235 x 157 x 18 mm |
| Von/Mit: | Josh Linkner |
| Erscheinungsdatum: | 22.02.2011 |
| Gewicht: | 0,52 kg |
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