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Part A BUSINESS AND ECONOMICS
- The business environment and business economics
- Economics and the world of business
- Business organisations
Part B BUSINESS AND MARKETS
The working of competitive marketsBusiness in a market environmentPart C BACKGROUND TO DEMAND
Demand and the consumerBehavioural economics of the consumerFirms and the consumerPart D BACKGROUND TO SUPPLY
Costs of productionRevenue and profitPart E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS
Profit maximisation under perfect competition and monopolyProfit maximisation under imperfect competitionAlternative theories of the firmPart F SUPPLY: ALTERNATIVE STRATEGIES
An introduction to business strategyGrowth strategyThe small-firm sectorPricing strategyPart G THE FIRM IN THE FACTOR MARKET
Labour markets, wages and industrial relationsInvestment and the employment of capitalPart H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS
Reasons for government intervention in the marketGovernment and the firmGovernment and the marketPart I BUSINESS IN THE INTERNATIONAL ENVIRONMENT
Globalisation and multinational businessInternational tradeTrading blocsPart J THE MACROECONOMIC ENVIRONMENT
The macroeconomic environment of businessThe balance of payments and exchange ratesThe financial system, money and interest ratesBusiness activity, unemployment and inflationPart K MACROECONOMIC POLICY
Demand-side policySupply-side policyInternational economic policyWeb appendixKey ideasGlossaryIndexPart A BUSINESS AND ECONOMICS
- The business environment and business economics
- Economics and the world of business
- Business organisations
Part B BUSINESS AND MARKETS
The working of competitive marketsBusiness in a market environmentPart C BACKGROUND TO DEMAND
Demand and the consumerBehavioural economics of the consumerFirms and the consumerPart D BACKGROUND TO SUPPLY
Costs of productionRevenue and profitPart E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS
Profit maximisation under perfect competition and monopolyProfit maximisation under imperfect competitionAlternative theories of the firmPart F SUPPLY: ALTERNATIVE STRATEGIES
An introduction to business strategyGrowth strategyThe small-firm sectorPricing strategyPart G THE FIRM IN THE FACTOR MARKET
Labour markets, wages and industrial relationsInvestment and the employment of capitalPart H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS
Reasons for government intervention in the marketGovernment and the firmGovernment and the marketPart I BUSINESS IN THE INTERNATIONAL ENVIRONMENT
Globalisation and multinational businessInternational tradeTrading blocsPart J THE MACROECONOMIC ENVIRONMENT
The macroeconomic environment of businessThe balance of payments and exchange ratesThe financial system, money and interest ratesBusiness activity, unemployment and inflationPart K MACROECONOMIC POLICY
Demand-side policySupply-side policyInternational economic policyWeb appendixKey ideasGlossaryIndex| Erscheinungsjahr: | 2023 |
|---|---|
| Genre: | Importe |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292440118 |
| ISBN-10: | 1292440112 |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Sloman, John
Garratt, Dean Guest, Jon Jones, Elizabeth |
| Auflage: | 9 ed |
| Hersteller: | Pearson Education Limited |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 270 x 196 x 190 mm |
| Von/Mit: | John Sloman (u. a.) |
| Erscheinungsdatum: | 14.03.2023 |
| Gewicht: | 1,145 kg |
| Erscheinungsjahr: | 2023 |
|---|---|
| Genre: | Importe |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292440118 |
| ISBN-10: | 1292440112 |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Sloman, John
Garratt, Dean Guest, Jon Jones, Elizabeth |
| Auflage: | 9 ed |
| Hersteller: | Pearson Education Limited |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 270 x 196 x 190 mm |
| Von/Mit: | John Sloman (u. a.) |
| Erscheinungsdatum: | 14.03.2023 |
| Gewicht: | 1,145 kg |
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