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Cover: 9786208846619 | Emotional Branding | Mehdi Ehsani Fard | Taschenbuch | Englisch | 2025
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Emotional Branding
Leveraging Neuromarketing to Create Stronger Connections
Taschenbuch von Mehdi Ehsani Fard
Sprache: Englisch

56,35 €

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Beschreibung
Emotional branding focuses on creating deep, meaningful connections between a brand and its customers by appealing to their feelings, values, and identities. By leveraging neuromarketing-an approach that uses insights from neuroscience to understand consumer behavior-brands can craft messages, visuals, and experiences that resonate on a subconscious level. Colors, music, storytelling, and imagery are strategically used to trigger emotional responses, making the brand more memorable and relatable. This emotional engagement not only strengthens customer loyalty but also increases the likelihood of repeat purchases and word-of-mouth referrals. When consumers feel understood and emotionally connected, they are more likely to develop lasting relationships with the brand.
Emotional branding focuses on creating deep, meaningful connections between a brand and its customers by appealing to their feelings, values, and identities. By leveraging neuromarketing-an approach that uses insights from neuroscience to understand consumer behavior-brands can craft messages, visuals, and experiences that resonate on a subconscious level. Colors, music, storytelling, and imagery are strategically used to trigger emotional responses, making the brand more memorable and relatable. This emotional engagement not only strengthens customer loyalty but also increases the likelihood of repeat purchases and word-of-mouth referrals. When consumers feel understood and emotionally connected, they are more likely to develop lasting relationships with the brand.
Über den Autor
PhD in Business Management (International Marketing) from Semnan University. Interested in Banking, Marketing, and Micro- and Macroeconomics. Member of the International Association of Certified Public Accountants, with two national patents and several published articles. Author of Inheritance of Consumer Behavior, published by MehrIran Bank.
Details
Erscheinungsjahr: 2025
Fachbereich: Betriebswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9786208846619
ISBN-10: 6208846617
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Ehsani Fard, Mehdi
Hersteller: Scholars' Press
Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, ?-1039 Riga, customerservice@vdm-vsg.de
Maße: 220 x 150 x 7 mm
Von/Mit: Mehdi Ehsani Fard
Erscheinungsdatum: 22.04.2025
Gewicht: 0,179 kg
Artikel-ID: 133358022
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