Maria Chiara Marchetti: Emotions and choices

Cover: 9783845412276 | Emotions and choices | Maria Chiara Marchetti | Taschenbuch | 76 S.

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Sprache: Englisch

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Beschreibung

Thematic relations among products are becoming of central importance to marketing practices. This study aims at investigating the link between emotions and people¿s choices to answer two research questions: Can people¿s choices be influenced by manipulating their emotions? Are people¿s emotions and their choices linked? An experiment is conducted to test whether a preference for thematic choices is related to individuals¿ positive moods. The experiment also assesses the effectiveness of mood inductions for positive and negative mood states. The experiment is about inducing different emotions in participants through music and recording their responses to two type of questionnaires to answer the research questions. The prediction is that consumers in positive mood states are more likely to think thematically. Results have shown that the link between emotions and choices is such that the higher people¿s positive moods are, the higher their thematic choices.

Über den Autor

Maria Chiara Marchetti graduated in Business Administration from Bocconi University in 2010. She lives in Milan and she is currently working in the marketing department of a FMCG company.

Details

Erscheinungsjahr:	2011
Fachbereich:	Werbung & Marketing
Genre:	Recht , Sozialwissenschaften , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	76 S.
ISBN-13:	9783845412276
ISBN-10:	3845412275
Sprache:	Englisch
Ausstattung / Beilage:	Paperback
Einband:	Kartoniert / Broschiert
Autor:	Marchetti, Maria Chiara
Hersteller:	LAP LAMBERT Academic Publishing
Verantwortliche Person für die EU:	LAP Lambert Academic Publishing, Brivibas Gatve 197, ?-1039 Riga, customerservice@vdm-vsg.de
Maße:	220 x 150 x 5 mm
Von/Mit:	Maria Chiara Marchetti
Erscheinungsdatum:	30.08.2011
Gewicht:	0,131 kg

Artikel-ID: 106824391

Über den Autor

Maria Chiara Marchetti graduated in Business Administration from Bocconi University in 2010. She lives in Milan and she is currently working in the marketing department of a FMCG company.

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