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Mark Dollins is president of North Star Communications Consulting, a consultancy with core capabilities in employee/change communications strategy.
Jonathan Stemmle is the chair and associate professional practice professor of strategic communication at the School of Journalism and a core faculty member of the Master of Public Health Program at the University Missouri, USA.
1. Defining employee communication and its history 2. What makes employee communications strategic? 3. Competencies for employee communication 4. Employee communications measurement 5. Influences on employee communication 6. Ethics and compliance 7. Internal segmentation 8. Channel auditing, assessment and launches 9. Executive communication 10. Change management: The emerging internal communication expertise 11. Storytelling: Engaging hearts with heads 12. The evolution of employee communication to employee engagement 13. Beyond change: Other employee communication roles 14. Current & Future Forces Shaping Employee Communication
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367903909 |
| ISBN-10: | 0367903903 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Dollins, Mark
Stemmle, Jon |
| Hersteller: | Taylor & Francis |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 15 mm |
| Von/Mit: | Mark Dollins (u. a.) |
| Erscheinungsdatum: | 30.09.2021 |
| Gewicht: | 0,404 kg |
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