Erik Haugom: Essentials of Pricing Analytics

Cover: 9781032989778 | Essentials of Pricing Analytics | Tools and Implementation with Excel

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

69,90 €

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:

Beschreibung

This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.

Über den Autor

Erik Haugom is Professor of Business Administration at the University of Inland Norway.

Per Kristian Alnes is a senior researcher at the Eastern Norway Research Institute at the University of Inland Norway.

Inhaltsverzeichnis

1. Introduction 2. Fundamentals of price theory 3. Segmentation and price differentiation 4. Break-even analysis 5. Price sensitivity and willingness to pay 6. Empirical estimations of price-response functions 7. Price optimization 8. Case study: optimal prices of movie theatre tickets 9. Markdown optimization 10. The hedonic pricing model 11. Revenue management 12. Big data and pricing analytics 13. Monte Carlo simulation for pricing decisions 14. Conjoint analysis for pricing decisions 15. Acceptance, ethics, and the law

Details

Erscheinungsjahr:	2026
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781032989778
ISBN-10:	1032989777
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Haugom, Erik Alnes, Per Kristian
Auflage:	2. Auflage
Hersteller:	Routledge
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	244 x 170 x 16 mm
Von/Mit:	Erik Haugom (u. a.)
Erscheinungsdatum:	23.02.2026
Gewicht:	0,525 kg