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About the authors
Foreword
Preface
Publisher's acknowledgements
Part 1 The context of public relations
1. Public relations origins: definitions and history
2. Public relations and the media
3. Digital and social media
4. Public relations and democracy
5. Community and society: corporate social responsibility (CSR)
6. Intercultural and multicultural context of public relations
7. Role of the public relations practitioner
Part 2 Public relations theories and concepts
8. Public relations theories: an overview
9. Strategic public relations planning and management
10. Public relations programme research and evaluation
11. Corporate image, reputation and identity
12. Public relations, propaganda and the psychology of persuasion
13. Public relations' professionalism and ethics
Part 3 Public relations specialisms
14. Media relations
15. Internal communication
16. Managing community involvement programmes
17. Issues management
18. Crisis public relations management
19. Public relations and the consumer
20. Business-to-business public relations
21. Public affairs
22. Public relations in the world of finance
23. Integrated marketing communications
24. Sponsorship
Part 4 Sectoral considerations
25. Non-government organisations and pressure groups
26. Corporate communication
27. Celebrity public relations
28. Strategic communication and social marketing in healthcare organisations
29. What next? Future issues for public relations
Glossary
Index
About the authors
Foreword
Preface
Publisher's acknowledgements
Part 1 The context of public relations
1. Public relations origins: definitions and history
2. Public relations and the media
3. Digital and social media
4. Public relations and democracy
5. Community and society: corporate social responsibility (CSR)
6. Intercultural and multicultural context of public relations
7. Role of the public relations practitioner
Part 2 Public relations theories and concepts
8. Public relations theories: an overview
9. Strategic public relations planning and management
10. Public relations programme research and evaluation
11. Corporate image, reputation and identity
12. Public relations, propaganda and the psychology of persuasion
13. Public relations' professionalism and ethics
Part 3 Public relations specialisms
14. Media relations
15. Internal communication
16. Managing community involvement programmes
17. Issues management
18. Crisis public relations management
19. Public relations and the consumer
20. Business-to-business public relations
21. Public affairs
22. Public relations in the world of finance
23. Integrated marketing communications
24. Sponsorship
Part 4 Sectoral considerations
25. Non-government organisations and pressure groups
26. Corporate communication
27. Celebrity public relations
28. Strategic communication and social marketing in healthcare organisations
29. What next? Future issues for public relations
Glossary
Index
| Erscheinungsjahr: | 2020 |
|---|---|
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292321745 |
| ISBN-10: | 1292321741 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Tench, Ralph
Waddington, Stephen |
| Auflage: | 5 ed |
| Hersteller: | Pearson Education Limited |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 264 x 198 x 27 mm |
| Von/Mit: | Ralph Tench (u. a.) |
| Erscheinungsdatum: | 07.12.2020 |
| Gewicht: | 1,239 kg |
| Erscheinungsjahr: | 2020 |
|---|---|
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292321745 |
| ISBN-10: | 1292321741 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Tench, Ralph
Waddington, Stephen |
| Auflage: | 5 ed |
| Hersteller: | Pearson Education Limited |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 264 x 198 x 27 mm |
| Von/Mit: | Ralph Tench (u. a.) |
| Erscheinungsdatum: | 07.12.2020 |
| Gewicht: | 1,239 kg |
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