Gary Moss: Eyecare Business | Taschenbuch

Cover: 9780750672382 | Eyecare Business | Marketing and Strategy | Gary Moss (u. a.) | Buch

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Sprache: Englisch

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Beschreibung

Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.• Covers the basics of marketing, finance, strategy development, management, communication, and technology.• Self-assessment exams serve as educational tools.• Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.• Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.

Inhaltsverzeichnis

Creating Your Practice Identity; Developing Your Marketing Goals; Assessing Your Market Opportunities; Identifying and Targeting Patients; Building Long-Term Patient Relationships; Managing the Marketing Mix; Understanding Patient Satisfaction; Formulating Your Marketing and Business Strategy; Implementing and Controlling Your Plan; New Marketing Technologies; Marketing Your Practice for Sale; Concluding Remarks

Details

Erscheinungsjahr:	2001
Fachbereich:	Allgemeine Lexika
Genre:	Importe , Medizin
Rubrik:	Wissenschaften
Medium:	Taschenbuch
Inhalt:	Einband - fest (Hardcover)
ISBN-13:	9780750672382
ISBN-10:	0750672382
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Moss, Gary Shaw-McMinn, Peter G. Shaw-Mcminn, Peter
Hersteller:	Butterworth-Heinemann Elsevier Health Science
Verantwortliche Person für die EU:	preigu GmbH & Co. KG, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße:	235 x 153 x 19 mm
Von/Mit:	Gary Moss (u. a.)
Erscheinungsdatum:	08.03.2001
Gewicht:	0,499 kg