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The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation.
The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role.
Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry.
The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation.
The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role.
Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry.
PART I: INTRODUCTION AND CONTEXT OF THE FASHION MERCHANDISER ROLE
1. Fashion Retailing
2. Fashion, Business and Product
3. The activities of Buying and Merchandising
4. Organizing the Buying and Merchandising Function
PART II: FASHION MERCHANDISING
5. Fashion Merchandising: The Prentice Day Case Study
6. Fashion Merchandising: Research and Analysis
7. Fashion Merchandising: Budgeting
8. Fashion Merchandising: Open to Buy
9. Fashion Merchandising: Range Planning
10. Fashion Merchandising: Sizing, Deliveries and Allocation
PART III: FASHION MERCHANDISING AND THE MODERN TRADING ENVIRONMENT
11. Merchandising: A global perspective
12. e-Commerce and buying and merchandising
13. The merchandiser and the supply chain
14. Sustainability and product management.
| Erscheinungsjahr: | 2020 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: |
XXII
274 S. |
| ISBN-13: | 9781352011104 |
| ISBN-10: | 1352011107 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Clark, James |
| Auflage: | 2. Auflage |
| Hersteller: |
Macmillan Education
Bloomsbury Publishing PLC |
| Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Maße: | 254 x 178 x 16 mm |
| Von/Mit: | James Clark |
| Erscheinungsdatum: | 16.11.2020 |
| Gewicht: | 0,561 kg |
PART I: INTRODUCTION AND CONTEXT OF THE FASHION MERCHANDISER ROLE
1. Fashion Retailing
2. Fashion, Business and Product
3. The activities of Buying and Merchandising
4. Organizing the Buying and Merchandising Function
PART II: FASHION MERCHANDISING
5. Fashion Merchandising: The Prentice Day Case Study
6. Fashion Merchandising: Research and Analysis
7. Fashion Merchandising: Budgeting
8. Fashion Merchandising: Open to Buy
9. Fashion Merchandising: Range Planning
10. Fashion Merchandising: Sizing, Deliveries and Allocation
PART III: FASHION MERCHANDISING AND THE MODERN TRADING ENVIRONMENT
11. Merchandising: A global perspective
12. e-Commerce and buying and merchandising
13. The merchandiser and the supply chain
14. Sustainability and product management.
| Erscheinungsjahr: | 2020 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: |
XXII
274 S. |
| ISBN-13: | 9781352011104 |
| ISBN-10: | 1352011107 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Clark, James |
| Auflage: | 2. Auflage |
| Hersteller: |
Macmillan Education
Bloomsbury Publishing PLC |
| Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Maße: | 254 x 178 x 16 mm |
| Von/Mit: | James Clark |
| Erscheinungsdatum: | 16.11.2020 |
| Gewicht: | 0,561 kg |
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