Fiesta: The Branding and Identity for Fest...

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Beschreibung

Fiesta: The Branding and Identity of Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world. The festivals examined span the worlds of music, cinema, design, gastronomy, culture, and art. The identity and communication campaign strategies deployed by festivals encompass an endless array of design techniques, from graphic elements such as logos, posters, web pages, advertisements, mobile apps, tickets, and wristbands to collectible items like T-shirts, bags, and cups. This volume will inspire and serve as a useful tool for graphic designers and branding agencies that seek to handle challenging and wide-ranging festival projects with the highest degree of creativity and imagination, as well as for festival organizers and anyone interested in visual culture in general. The events featured show that the success of a festival has a close connection to its tailor-made branding and design and that no matter what the subject of the festival is, it is essential to have a coherent identity strategy.

Über den Autor

Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has also been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities within the Macau University of Science and Technology.

Erscheinungsjahr:	2018
Genre:	Importe , Kunst
Rubrik:	Kunst & Musik
Thema:	Innenarchitektur & Design
Medium:	Buch
Inhalt:	240 S.
ISBN-13:	9788416851362
ISBN-10:	8416851360
Sprache:	Englisch
Einband:	Gebunden
Redaktion:	Wang, Shaoqiang
Herausgeber:	Shaoqiang Wang
Hersteller:	Hoaki Books HOAKI BOOKS S.L.
Verantwortliche Person für die EU:	Promopress Editions, Ausias March 124, E-08030 Barcelona, sales@hoaki.com
Maße:	292 x 217 x 27 mm
Von/Mit:	Shaoqiang Wang
Erscheinungsdatum:	01.05.2018
Gewicht:	1,419 kg

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