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For the Culture
The Power Behind the World's Most Successful Brands, from Apple to Beyonce
Taschenbuch von Marcus Collins
Sprache: Englisch

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Beschreibung
Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.
Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.
Über den Autor

Marcus Collins is an award-winning marketer and cultural translator who has worked for several top ad agencies. His deep understanding of brand strategy and consumer behaviour has helped him bridge the academic-practitioner gap for blue-chip brands and start-ups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award, and a recent inductee into the American Advertising Federation's Hall of Achievement. He has worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé.

He is a marketing professor at the Ross School of Business, University of Michigan, and the faculty director for the school's executive education partnership with Google. He is also a faculty member at the Harvard Extension School and the Boston University Questrom School of Business.

Details
Erscheinungsjahr: 2023
Fachbereich: Allgemeines
Genre: Importe
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781035020027
ISBN-10: 1035020025
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Collins, Marcus
Hersteller: Pan Macmillan
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 230 x 151 x 25 mm
Von/Mit: Marcus Collins
Erscheinungsdatum: 11.07.2023
Gewicht: 0,38 kg
Artikel-ID: 126643721
Über den Autor

Marcus Collins is an award-winning marketer and cultural translator who has worked for several top ad agencies. His deep understanding of brand strategy and consumer behaviour has helped him bridge the academic-practitioner gap for blue-chip brands and start-ups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award, and a recent inductee into the American Advertising Federation's Hall of Achievement. He has worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé.

He is a marketing professor at the Ross School of Business, University of Michigan, and the faculty director for the school's executive education partnership with Google. He is also a faculty member at the Harvard Extension School and the Boston University Questrom School of Business.

Details
Erscheinungsjahr: 2023
Fachbereich: Allgemeines
Genre: Importe
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781035020027
ISBN-10: 1035020025
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Collins, Marcus
Hersteller: Pan Macmillan
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 230 x 151 x 25 mm
Von/Mit: Marcus Collins
Erscheinungsdatum: 11.07.2023
Gewicht: 0,38 kg
Artikel-ID: 126643721
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