This is one of two books in 'Design in Context', a vital new series that focuses on the needs of contemporary students of graphic design. Meredith Davis draws on her many years' experience teaching graphic design students to explain complex theories with total clarity, encouraging readers to evaluate existing design work critically, and to use theoretical frameworks to enhance their own studio practice. Topics include: communication models; visual representation as a system of signs; cognitive approaches to design; modernism and postmodernism; and the social, cultural, and material contexts of contemporary design. Above all, the book demonstrates to students how to apply theory in a modern graphic design practice to improve their work and to embark on a successful career.
This is one of two books in 'Design in Context', a vital new series that focuses on the needs of contemporary students of graphic design. Meredith Davis draws on her many years' experience teaching graphic design students to explain complex theories with total clarity, encouraging readers to evaluate existing design work critically, and to use theoretical frameworks to enhance their own studio practice. Topics include: communication models; visual representation as a system of signs; cognitive approaches to design; modernism and postmodernism; and the social, cultural, and material contexts of contemporary design. Above all, the book demonstrates to students how to apply theory in a modern graphic design practice to improve their work and to embark on a successful career.
Über den Autor
Meredith Davis is Professor of Graphic Design and Director of Graduate Programs in Graphic Design at North Carolina State University, where she has taught since 1989. For ten years she was Chair of the Department of Graphic Design. She is a former director of the American Institute of Graphic Arts, the Graphic Design Education Association, and the American Center for Design. Through her research, teaching, and role as an adviser on college curricula, Davis has helped shape design education across the United States.
Inhaltsverzeichnis
Part 1: Laying the Groundwork: 1 Communication Models: Representing Thought and Action ¿ 2 The Nature of Representation: What and How Things Mean ¿ 3 The Dimensions of Context ¿ Part 2: Theory from 1900 to the Present: ¿ 4 The Language of the Visual World ¿ 5 Modernism: The Utopian Vision ¿ 6 Post-Modernism: Reading the World as Texts ¿ 7 A New Paradigm: Designing Experiences, Not Objects
