Joachim Scholtyseck: Henkel

Cover: 9783406830624 | Henkel | From Laundry Detergent Manufacturer to Global Player | Buch

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Sprache: Englisch

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Beschreibung

The roots of Henkel, founded in 1876 by Fritz Henkel, lie in the early German Empire. The population?s rising standard of living increased the demand for consumer goods in everyday life, which the company was able to serve with its rapidly growing laundry detergent business. In 1907, the laundry detergent Persil entered the market and virtually revolutionized the business; even today, it likely remains the most famous Henkel brand. Joachim Scholtyseck investigates the success factors that turned the start-up into a flourishing family company. He also deals with the company?s role in the 'Third Reich' and shows how Henkel became a global player that today is successful with its brands, innovations, and technologies serving both consumers and industry.

Persil, Pril, Schwarzkopf, Pritt, and Loctite many of the brands that belong to the company cosmos of Henkel have been firmly established in everyday life for decades. Yet few people might be familiar with the complex and ever-changing history hiding behind the name of Henkel. How did Henkel manage to transform itself from a laundry detergent manufacturer to a global company that today not only enjoys strong positions in the consumer business but has also risen to become a market leader in the adhesives segment worldwide? Following this leading question, this study comprehensively traces the fascinating history of the company with scholarly rigor.

Über den Autor

JOACHIM SCHOLTYSECK taught as Professor for Modern and Contemporary History at the Rheinische-Friedrich-Wilhelms-Universität Bonn. Among his main fields of interest are economic and financial history. He published numerous books on the history of companies and banks as well as biographies of entrepreneurs, some of them at C.[...] publishers.

Details

Erscheinungsjahr:	2026
Fachbereich:	Populäre Darstellungen
Genre:	Politikwissenschaft & Soziologie , Recht , Sozialwissenschaften , Wirtschaft
Rubrik:	Wissenschaften
Medium:	Buch
Inhalt:	860 S.
ISBN-13:	9783406830624
ISBN-10:	3406830625
Sprache:	Englisch
Einband:	Gebunden
Autor:	Scholtyseck, Joachim
Übersetzung:	Christ, Patricia Szobar, Patricia
Hersteller:	C.H. Beck Verlag C.H. Beck GmbH & Co. KG
Verantwortliche Person für die EU:	Verlag C.H.Beck GmbH & Co. KG, Wilhelmstr. 9, D-80801 München, produktsicherheit@beck.de
Abbildungen:	with 155 images
Maße:	246 x 170 x 51 mm
Von/Mit:	Joachim Scholtyseck
Erscheinungsdatum:	09.07.2026
Gewicht:	1,48 kg