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How to Pitch (Almost) Anything is a simple framework combining value propositions and storytelling that you can use to pitch your business (new or old), introduce a project, or explain your services, whether verbally or in writing. It will also help you clarify who your audience is, so you can better demonstrate your value.
How to Pitch (Almost) Anything is a simple framework combining value propositions and storytelling that you can use to pitch your business (new or old), introduce a project, or explain your services, whether verbally or in writing. It will also help you clarify who your audience is, so you can better demonstrate your value.
Kendra Valentine is a story strategist who helps businesses, institutions, and branded entertainment projects to communicate the value they provide through a method I call strategic story design. She helps people solidify their value proposition to set their business strategy and create authentic and robust creative to share it.
Strategic Story Design and how to use this book
Part I: Story
- What is a (good) Story?
- Why is Story important?
- The Hero & the Seven Basic Plot Structures
- What Is Business Storytelling?
- The Heroes Journey or Naw?
Part II: The Pocket Pitch
- What is a value proposition statement?
- Why should I care?
- Introducing The Pocket Pitch: Your Key to Good Storytelling
- You can help, support, or explore: Alternative words to use
Part III: Strategy
- Whats the point, and whos it for?
- The Strategic Brand Brief: One document to rule them all
- The Strategic Brand Brief for Institutions & Non-Profits: Mission & Values
Part IV: Design
- H- How you Help
- E- Empathy for Audience
- L- Less Words
- P- Proof for Credibility
Part V: One Step Further
- The Story Statement Beyond the Pitch: Let the storytelling begin
- Case Studies: Using the Pocket Pitch as a starting point to tell any story and H.E.L.P. to refine them.
Closing: A word on EMPATHY- the most important ingredient of all
Notes & Resources
Further Reading
| Erscheinungsjahr: | 2025 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781292735313 |
| ISBN-10: | 1292735317 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Valentine, Kendra |
| Auflage: | 1. Auflage |
| Hersteller: |
Pearson
Pearson Education Limited |
| Verantwortliche Person für die EU: | Pearson Education, St.-Martin-Str. 82, D-81541 München, info@pearson.de |
| Maße: | 214 x 136 x 13 mm |
| Von/Mit: | Kendra Valentine |
| Erscheinungsdatum: | 11.10.2025 |
| Gewicht: | 0,28 kg |
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