Jon S. Bailey, PhD, BCBA-D, Emeritus Professor of Psychology at Florida State University, teaches graduate courses for behavior analysts. Dr. Bailey is a founding director of the Behavior Analyst Certification Board, and he is past president of the Florida Association for Behavior Analysis (FABA).

Mary R. Burch, PhD, is a Board Certified Behavior Analyst®. Dr. Burch has more than 25 years' experience in developmental disabilities. She has been a behavior specialist, QMRP, unit director, and consulting behavior analyst in developmental disabilities, mental health, and preschool settings.

PART ONE: The Big Picture 1. Basic Concepts and Principles 2. General Issues of Behavior Analysis 3. The Science and Technology of Behavior Analysis 4. The Philosophy Behind Behavior Analysis 5. Applications of Behavior Analysis 6. The Behavioral Take on Other Fields of Psychology 7. Myths and the Media PART TWO: Becoming a Professional 8. Starting Your Career in Behavior Analysis 9. Advancing Your Career in ABA 10. Ethics in Behavior Analysis