Pervaiz Ahmed: Innovation Management

Cover: 9780273683766 | Innovation Management | Pervaiz Ahmed (u. a.) | Taschenbuch | Englisch

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Sprache: Englisch

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Beschreibung

In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by innovation, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.

Über den Autor

Professor Pervaiz is Director of Postgraduate Studies at the School of Business, Monash University Malaysia, where he teaches and researches in the management of innovation.Charlie Shepherd is Head of Enterprise Process Improvement & 6-Sigma at Raytheon Systems Limited

Inhaltsverzeichnis

PART 1: Understanding Innovation and Creativity

Chapter 1: Innovation in context
Chapter 2: Creativity and innovation

PART 2: Strategic Focus Setting a Direction

Chapter 3: Strategy and innovation
Chapter 4: Technology strategy

PART 3: Structure for New Product Development Frameworks

Chapter 5: Innovation process management
Chapter 6: Optimising innovation decision-making and portfolio management
Chapter 7: Innovation performance measurement

PART 4: Aligning People Culture and Structure

Chapter 8: People, leadership and structure for innovation
Chapter 9: Culture and climate for innovation
Chapter 10: Innovation in a global world

PART 5: Execution Within a Structured Development Process

Chapter 11: Market learning
Chapter 12: Design and manufacture for innovation
Chapter 13: Supply chain management and innovation
Chapter 14: Knowledge management and learning for innovation

Details

Erscheinungsjahr:	2010
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780273683766
ISBN-10:	0273683764
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Ahmed, Pervaiz Shepherd, Charlie
Auflage:	1. Auflage
Hersteller:	Pearson Business Pearson International Pearson Education Limited
Verantwortliche Person für die EU:	Prentice Hall, St.-Martin-Str. 82, D-81541 München, salesde@pearson.com
Maße:	246 x 189 x 31 mm
Von/Mit:	Pervaiz Ahmed (u. a.)
Erscheinungsdatum:	15.07.2010
Gewicht:	1,084 kg