This book is designed for all leaders. While primarily written with sales leaders in mind, your company's entire senior leadership team will all benefit from this book to unlock insight into the world of sales leadership, and some of the fundamental principles in building a great results-oriented culture. For sales leaders in new roles, this book will bring perspective, a view of the whole battlefield, and some assurance in knowing that what you are doing is on the right path.

Quotes from notable industry experts: -

I've worked with Kevin in various companies now for over 20 years and his insight, leadership and drive have delivered a legacy of brilliant Sales Leaders and success. As an author myself, I am excited to see Kevin has put to paper his 30 years of experience and learning, and I am confident this book will speak to you as much as it has to me . This is real world experience and it has changed the lives of so many sales professionals through Kevin's tried and tested authentic leadership style.

-Steve Thompson, CEO

([...])

Kevin has lived the role of an inspirational leader that leads from the front. His book is real world with many gems for any leader who carries a quota! I've had the privilege of working with, and knowing the personal and professional impact he has made on thousands of people in many organizations. His ability to connect the minds and hearts has made his legacy both successful and significant. His book proves that common sense is not common practice. This book is a masterpiece of lessons learned.

-Jay Tyler, CEO

([...]

Kevin Isaac is a global expert on go-to-market strategy, leadership, organizational strategy, execution, and cybersecurity. A 30-year industry technology veteran, he has achieved outstanding business outcomes, and established a legacy of strong, diverse, and dynamic leadership teams. He has lived in several countries internationally giving him unique insights and perspectives. Kevin continues to mentor startups and advises global companies on strategy, leadership and execution.