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Beschreibung

International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable.

The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.

International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable.

The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.

Über den Autor

John J. Wild is a distinguished Professor of Business at the University of Wisconsin at Madison.

Teaching business courses at both the undergraduate and graduate levels, Professor Wild has received several teaching honors. Professor Wild is also a frequent speaker at universities and at national and international conferences.

The author of more than 60 publications, in addition to five best-selling textbooks, Professor Wild conducts research on a wide range of topics, including corporate governance, capital markets, and financial analysis and forecasting. He is an active member of several national and international organisations, including the Academy of International Business, and has served as associate editor and editorial board member for several prestigious journals.

Kenneth L. Wild is affiliated with the University of London, England. He received his PhD from the University of Manchester (UMIST) in England and his BS and MS degrees from the University of Wisconsin. Dr. Wild also undertook postgraduate work at École des Affairs Internationale in Marseilles, France.

Having taught students of international business, marketing, and management at both the undergraduate and graduate levels, Dr. Wild is a dedicated contributor to international business education. An active member of several national and international organisations, including the Academy of International Business, Dr. Wild has spoken at major universities and at national and international conferences.

Dr. Wild's research covers a range of international business topics, including market entry modes, country risk in emerging markets, international growth strategies, and globalisation of the world economy.

Inhaltsverzeichnis
PART 1: GLOBAL BUSINESS ENVIRONMENT
  1. Globalization Today
  2. Ethics, Social Responsibility, and Sustainability
PART 2: NATIONAL BUSINESS ENVIRONMENTS
  • Cross-Cultural Business
  • Political, Economic, and Legal Systems
  • Economic Development of Nations
  • PART 3: INTERNATIONAL TRADE AND INVESTMENT
  • International Trade Theory
  • Governments and Trade
  • Foreign Direct Investment
  • Regional Economic Integration
  • PART 4: INTERNATIONAL FINANCIAL SYSTEM
  • International Financial Markets
  • International Monetary System
  • PART 5: INTERNATIONAL BUSINESS MANAGEMENT
  • International Strategy and Organization
  • Analyzing International Opportunities
  • Selecting and Managing Entry Modes
  • Developing and Marketing Products
  • Managing International Operations
  • Hiring and Managing Employees
  • Details
    Erscheinungsjahr: 2023
    Fachbereich: Management
    Genre: Importe, Wirtschaft
    Rubrik: Recht & Wirtschaft
    Medium: Taschenbuch
    Inhalt: Kartoniert / Broschiert
    ISBN-13: 9781292450315
    ISBN-10: 1292450312
    Sprache: Englisch
    Einband: Kartoniert / Broschiert
    Autor: Wild, John
    Wild, John J.
    Wild, Kenneth L.
    Auflage: 10. Auflage
    Hersteller: Pearson Education Limited
    Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
    Maße: 278 x 214 x 18 mm
    Von/Mit: John Wild (u. a.)
    Erscheinungsdatum: 09.02.2023
    Gewicht: 1,006 kg
    Artikel-ID: 125882369

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