Stuart Wall: International Business

Cover: 9781292016689 | International Business | Stuart Wall (u. a.) | Taschenbuch | Englisch

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Sprache: Englisch

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Beschreibung

We live in a global economy in which over one quarter of the world’s recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi. This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success. The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored.

Über den Autor

Stuart Wall is Professor of Business and Economics at the Ashcroft International Business School and teaches quantitative methods on a wide range of undergraduate, professional and postgraduate courses. He has extensive experience in applying these techniques, having acted as a consultant to local, regional and multinational companies, and having run his own business for many [...] Mitchell has taught quantitative methods to a wide range of students at undergraduate level, both in Business and in Science and Technology faculties. He is himself an entrepreneur, having launched his own successful sound-recognition software company, winning a business fellowship with Cisco Systems in the UK to develop his ideas further.

Inhaltsverzeichnis

Preface: using this book xv

Acknowledgements xvii

Abbreviations xix

1 Introduction to international business 1

2 Internationalisation process 37

3 International business: theory and practice 73

4 The political, legal, economic and technological environment 121

5 International sociocultural environment 159

6 International ethical and ecological environment 189

7 International strategic issues 221

8 International human resource management 278

9 International marketing 303

10 International finance: theory and practice 340

References 370

Index 375

Details

Erscheinungsjahr:	2015
Fachbereich:	Betriebswirtschaft
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781292016689
ISBN-10:	129201668X
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Wall, Stuart Minocha, Sonal
Auflage:	4. Auflage
Hersteller:	Pearson
Verantwortliche Person für die EU:	Pearson, St.-Martin-Str. 82, D-81541 München, salesde@pearson.com
Maße:	246 x 189 x 23 mm
Von/Mit:	Stuart Wall (u. a.)
Erscheinungsdatum:	16.04.2015
Gewicht:	0,801 kg