Introducing Business English | Taschenbuch

Cover: 9781138016316 | Introducing Business English | Catherine Nickerson (u. a.) | Buch

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Beschreibung

Covering both spoken and written aspects of business English, Introducing Business English examines the key topics within the field, including the situation of Business English within the wider field of ESP; teaching International Business English as a lingua franca; and the growth of Business English. Each chapter features practical examples on a range of issues such as course design and classroom tasks and techniques. Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.

Über den Autor

Catherine Nickerson is a Professor in the College of Business at Zayed University in the United Arab Emirates. Her research focuses on business English and the use of English as a lingua franca in business contexts.

Brigitte Planken is an Associate Professor at the Department of Communication and Information Studies and a researcher at the Centre for Language Studies, Radboud University Nijmegen, The Netherlands. She has published widely on business English, language policy in organizations and corporate communication.

Inhaltsverzeichnis

Part 1: Introduction1. What is Business English?
2. International Business English and Business English as a Lingua Franca
Part 2: Spoken Business English3. Introducing Spoken Business English
4. Intercultural Business Interactions
5. Teaching Spoken Business English
Part 3: Written Business English6. Introducing Written Business English
7. Understanding Written Business English
8. Teaching Written Business English
Part 4: The Modern Business World9. Intertextuality and Interdiscursivity in Business English
10. New Media and Business English
Part 5: Learners, Teachers and Materials 11. Teaching approaches and Business English
12. Designing Business English teaching materials
13. Business English Resources
References
Index

Erscheinungsjahr:	2015
Genre:	Allg. & vergl. Sprachwissenschaft , Importe
Rubrik:	Sprachwissenschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781138016316
ISBN-10:	1138016314
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Nickerson, Catherine Planken, Brigitte
Hersteller:	Routledge
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 10 mm
Von/Mit:	Catherine Nickerson (u. a.)
Erscheinungsdatum:	13.10.2015
Gewicht:	0,289 kg