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This long-overdue book explores how to successfully communicate complex and sometimes controversial scientific issues. Investigating the practices behind a range of traditional media and more interactive approaches, the book looks at how professional communicators interact with and present science communication in all its guises. It explores the historical background of science communication and examines how science continues to be referred to and used throughout popular culture, the media, and museums. Practical chapters explain key methods and give tips on overcoming communication issues and problems, whilst introducing the reader to a theoretical understanding of science communication.
Written and edited by pioneering and experienced professionals in the field, this is an essential text for students and practitioners learning how to effectively communicate science.
This long-overdue book explores how to successfully communicate complex and sometimes controversial scientific issues. Investigating the practices behind a range of traditional media and more interactive approaches, the book looks at how professional communicators interact with and present science communication in all its guises. It explores the historical background of science communication and examines how science continues to be referred to and used throughout popular culture, the media, and museums. Practical chapters explain key methods and give tips on overcoming communication issues and problems, whilst introducing the reader to a theoretical understanding of science communication.
Written and edited by pioneering and experienced professionals in the field, this is an essential text for students and practitioners learning how to effectively communicate science.
MARK BRAKE is Professor of Science Communication in the Department of Health, Sport and Science at the University of Glamorgan, UK. He is recognised as a leading academic in the field and has published many books, including Different Engines: How Science Drives Fiction and Fiction Drives Science and FutureWorld.
EMMA WEITKAMP is a Senior Lecturer in Science Communication at the University of the West of England, UK. She also has a background in medical writing and public relations.
Introduction; [...] & E.Weitkamp
The History and Development of Science and its Communication; [...]
Science in Popular Culture; [...] & [...]
Writing Science; E. Weitkamp
Broadcasting Science; T.Murcott
Presenting Science; K.Bultitude
Communicating Science in Museums and Science Centres; [...]
Science and the Citizen; C.Wilkinson
Conclusion.
| Erscheinungsjahr: | 2009 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Philosophie |
| Jahrhundert: | Antike |
| Rubrik: | Geisteswissenschaften |
| Thema: | Lexika |
| Medium: | Taschenbuch |
| Inhalt: | 192 S. |
| ISBN-13: | 9780230573864 |
| ISBN-10: | 023057386X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Brake, Mark L/Weitkamp, Emma |
| Redaktion: |
Brake, Mark
Weitkamp, Emma |
| Hersteller: |
Bloomsbury 3PL
Macmillan Education Bloomsbury Publishing plc |
| Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Maße: | 229 x 152 x 10 mm |
| Von/Mit: | Mark Brake (u. a.) |
| Erscheinungsdatum: | 01.12.2009 |
| Gewicht: | 0,279 kg |
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