Bobby Borg, MCM is a former recording/touring artist, founder of Bobby Borg Consulting, and author of Business Basics for Musicians, Music Marketing for the DIY Musician, Personal Finance for Musicians, and Music Industry Internships. He is also a full-time assistant professor of practice for the music industry program at USC's famed Thornton School of Music.

Michael Eames is a trained composer, songwriter, and pianist with experience in film scoring. He is the President and co-founder of PEN Music Group, Inc., an advisor to the Independent Publisher Advisory Council (IPAC) of the National Music Publisher's Association (NMPA) and an advisory to the Songwriters Of North America (SONA).

Contents
Foreword by Michael Laskow
Welcome Fam-Both New and Existing: Here's What's Updated and Improved.
Preface
Acknowledgments
Section 1: The Basics of Copyright
Introduction
1.Definition, Formation, and Rights
2.Exceptions to Your Rights
[...] Works (AKA Collaborations)
4.Duration of Copyright
5.Copyright Registration and Notice
6.Copyright Infringement
[...] Recordings Are Copyrights, Too
8.Copyright Amendments and Additions
[...]-of-Section Frequently Asked Questions

Section 2: Types of Publishing Income
Introduction
10.Mechanical Royalties
11.Performance Royalties
12.Synchronization Fees
[...] Royalties
14.Electronic Transmissions: Streams, Videos, and More
15.Subpublishing Income Part 1: Four Food Groups Ex-United States
16.Subpublishing Income Part 2: Subpublishers
[...]-of-Section Frequently Asked Questions

Section 3: Publishing Companies and Types of Deals
Introduction
[...] Established Music Publishers Can Do for Your Career
[...] of Deals with Publishing Companies
[...] Contract Deal Points with Publishing Companies
[...] Exploitation Deals for Independent DIY Musicians
22.Starting Your Own Publishing Company
[...]-of-Section Frequently Asked Questions

Section 4: Creative Matters of Music Publishing
Introduction
[...] Magnificent and Scientific Power of Music
[...] Preparing for the Creative Process
[...] Elements of Popular Songs
27.Uniqueness: Being Most Advanced Yet Still Acceptable
28.Product Innovation: Thirty-Nine Ways to Monetize One Song
29.Placing Music Part 1: Ten Out-of-the-Box Methods
30.Placing Music Part 2: Seven More Conventional Methods
31.Pitching Your Music Like a Pro
32.Promoting Music Part 1: Publicity, Advertising, and Online
33.Promoting Music Part 2: Direct Marketing and Face-to-Face Selling
[...]-of-Section Frequently Asked Questions

Section 5:Interviews with Today's CREATIVE Pros
Introduction
35. Publishing Deals and Getting Signed with Mikey Wax
36. Music Production with Heather Holley
37. Video Games with Inon Zur
38. TV And Film Work with Josh Bartholomew
39. Beat and Sample Creation with Sam Barsh
40. Collaborations and Songwriter Teams with Max Billion
41. Documentary Work with Miriam Cutler
42. Trailer Composing with Simone Benyacar
43. Songwriter Mentorship with Pam Sheyne
44. Advertising Work with Brian Banks
[...]-of-Section Frequently Asked Questions

Section 6: Interviews with Today's BUSINESS Pros
Introduction
46. The Value of Copyright (Present and Future) with Greg Victoroff
47. Artificial Intelligence And Other Tech With Dr. Morten Bay
48. The Business of Rights Management Companies and A&R With Jake Versluis
49. Tracking and Collecting Royalties With David Quan
50. Digital Analytics in the Music Business with Joe Poindexter
51. The Hustle of Song Promotion VIA DSP Playlisting With Mike Warner
52. The Hustle of Music Placements and A&R With Michael Laskow
53. Catalog Acquisitions With Jeff Brabec
54. The Future of Music 2030 and Beyond with Jim Griffin
55. Congress' New AI Bill with Jane Davidson

56. End-of-Section Frequently Asked Questions

Section 7: MORE Things You Need to Know about Music Publishing's Future
Introduction
57.EXPANDING ON Music Publishing's Future Part 1: Legislation to Watch
58.EXPANDING ON Music Publishing's Future Part 2: The Bigger Picture
[...]-of-Section Frequently Asked Questions

Section 8: It's a Wrap!
Introduction

60.Review of Music Publishing in a Nutshell
Glossary of Terms
Music Publishing Resources
End-of-Chapter Quizzes
Chapter Activity Assignments
Appendix A: Bobby's Secret Answers to "Do You Know That."
Appendix B: Michael's Extras: Sample Work For Hire Agreement For a Session Player
Appendix C: Michael's Extras: Sample General Brief for a TV Show
Appendix D: Michael's Extras: Sample Combined Synch/Master License
Index